Our work · Case studies and projects
Ten projects, from a museum fundraiser to a tasting pass used at 20+ wineries.
Tracking, ads, websites and custom builds, from wine country to software. Six have a full case study, as a page or a PDF; the rest say what we built.
Santa Monica History Museum · Nonprofit
The museum’s most successful fundraiser ran on tracking it could finally measure.
We resolved the Santa Monica History Museum’s website tracking issues and managed their social media for a key fundraising event. This enhanced the museum’s ability to measure fundraising success directly through their website, so the team could see which campaigns drove fundraising sales. The work included a custom Meta Conversions API plugin, and the event became the most financially successful fundraiser in the museum’s history.
Santa Lucia Highlands · Wine region
One tasting pass runs across 20+ Monterey wineries, with 166 passes sold in its first two months.
We built the system behind the Monterey Pour Pass: QR passes by email, a phone scanner for each tasting room, an admin for the association, and server-side tracking to Meta, GA4 and Google Ads, including when a pass is first used. 135 tastings have been checked in at 15 wineries so far.
Roadrunner Equipment · Industrial equipment
A forklift dealer’s inventory, quotes and financing requests now run through one custom site.
We built a custom website with a filterable inventory in English and Spanish, and a Directus back office where the team manages its forklifts. Quote requests, sell-to-us offers and financing requests land in one dashboard, and each one arrives after the buyer has seen the unit’s specs and price.
Yellow Picnic · E-commerce launch
A new subscription store launched with a full marketing stack and passed $15,000 in revenue in four months.
Our client launched a new e-commerce website with a subscription system and automated payment processing. We implemented an automated chat and email customer service system and synchronized various tools including Stripe, Mautic, Jitsu, and Google Tag Manager server-side tracking. The store brought in over $15,000 in revenue in its first four months.
Glossi · Product launch
Glossi got twice the sign-ups of its sales team from a data stack built in-house.
As Glossi’s Head of Growth, Julio built the data infrastructure in-house: Jitsu, BigQuery and AI lead scoring. It produced twice the sign-ups of the sales team. For a product launch, we also built an automated email sequence in Mautic that reached out to a list of prospects and invited them to a Zoom demo call.
Checkout rates, ad costs and sign-ups have moved for other clients too.
The same stack shows up in five more projects, from a pain clinic to a member portal.
Wine & hospitality analytics
Depending on the brand: GA4 and Tag Manager, website events, Tock booking tracking, ad pixels and Meta Conversions API for Jordan, Ferrari-Carano, Charles Krug and nine more.
Wine brands in partnership with Cork & Fork Digital Media.
See all 12 brands
Dominican Bridge
A community brand co-owned by Lux’s founder, Julio Lopez: a member portal, sold-out events in four cities, server-side Meta CAPI and an AI-researched newsletter.
Read the case study
Smart Pain Solutions
Google Ads, analytics and conversion-rate work for a pain relief practice.
“Your work on my AdWords campaigns has been invaluable. Having the flexibility to discuss things with you and put into practice only what I am comfortable with has been the biggest difference between other specialists. Most other companies insist on taking big monthly revolving fees, before proving themselves.”
Dr. Bo Andel, Smart Pain Solutions
Lux Homes Dominican Republic
A website with analytics and marketing automation.
AJD Builders
A landing page with video and analytics for a home builder.
Tracking comes first in every project, then the ads, pages and automation built on it.
Conversion tracking
GA4, Tag Manager, ad pixels and the events that matter to your business.
→ MeasureServer-side tracking
Meta CAPI and server-side GTM, so fewer conversions are lost to ad blockers.
→ AdvertiseGoogle Ads
Campaigns run on conversions you can trust.
→ AdvertiseFacebook & Instagram ads
Meta campaigns that learn from your real sales and bookings.
→ ConvertLanding pages
Pages built for one offer and one action, with tracking from day one.
→ AutomateAI & email automation
Email sequences and AI workflows that run without manual work.
→Your business can be measured the same way, starting with a 30-day Sprint.
Let’s discuss your goals and show you how we can help achieve results like these for your business. Apply in two minutes; Julio reviews every application.