Lux Marketing

Conversion tracking setup, browser-side

See which visits turn into leads and sales with tracking set up once.

If you can’t see which clicks turn into customers, you can’t tell which marketing is working. We set up the browser-side tags (Google Tag Manager, GA4, Google Ads and Meta Pixel conversions, forms and calls) so you can see what’s working. It fits teams that aren’t running much paid advertising yet.

Running paid ads on Google or Meta? Start with the 30-Day Measurement Sprint ($1,250, one time). It includes this tracking work, plus an audit of your ad accounts and CRM handoff, a baseline report with cost per lead and per customer by channel, and a 90-day plan.

Applying and the first call are free. The $1,250 covers the 30-day Sprint, if you decide to start.

50+Pixel & API implementations
$100K+Monthly ad spend managed
40+Analytics implementations
Tracking and builds for
Jordan Santa Monica History Museum Ferrari-Carano Roadrunner Equipment Charles Krug Yellow Picnic Iron Horse Santa Lucia Highlands Wine Artisans

Wine brands in partnership with Cork & Fork Digital Media.

Why it matters

Accurate tracking shows which campaigns earn revenue and lets the ad platforms bid on it.

Broken tracking hands credit to whatever fires last, so budget drifts toward the wrong campaigns.

01

See your real ROI

See which campaigns, keywords, and ads generate revenue, not just clicks. Stop wasting budget on traffic that never converts.

02

Unlock Smart Bidding

Google and Meta’s AI optimization only works with accurate conversion data. Feed the algorithms right, and they’ll find more customers for less.

03

Make confident decisions

No more guessing which landing page works better or whether that new campaign is profitable. Data-driven decisions beat gut feelings every time.

Track record

Your setup is built by the team behind 50+ pixel and API implementations.

“Your work on my AdWords campaigns has been invaluable. Having the flexibility to discuss things with you and put into practice only what I am comfortable with has been the biggest difference between other specialists. Most other companies insist on taking big monthly revolving fees, before proving themselves.”
Dr. Bo Andel
Dr. Bo AndelSmart Pain Solutions
“Julio really did a great job with my SEO and Google Adwords. He increased my conversions for my medical practice. I saw many patients as a result of his marketing!”
LS
Lawrence SilverbergCity FootCare
What we track

Forms, calls, purchases and micro-conversions, tied back to the campaigns behind them.

We configure the conversion points that matter to your business.

Form submissions

Contact forms, quote requests, demo signups: form completions tracked and attributed to their source.

Phone calls

Track calls from your website, including call duration and which ad drove the call.

E-commerce transactions

Full purchase tracking with revenue values, product data, and customer journey attribution.

Micro-conversions

Button clicks, video plays, scroll depth, file downloads: understand the full customer journey.

How it works

Your tracking is audited, planned, built and tested before it’s handed back.

Four steps, the same whether it runs inside the Sprint or as a one-time setup.

Step 1

Audit your current setup

We analyze your existing tracking, identify gaps, and document what’s broken or missing.

GTM & GA4 review · Ad platform diagnostics · Gap analysis report
Step 2

Design your measurement plan

We map each conversion action to your business goals and create a comprehensive tracking strategy.

Conversion mapping · Value assignment · Attribution model selection
Step 3

Implement & configure

We set up Google Tag Manager, GA4 and the Google Ads and Meta pixels in the browser. Server-side tagging and conversion APIs are a separate product, the Server-Side Build.

GTM configuration · Pixel installation · Enhanced conversions setup
Step 4

Test & validate

We rigorously test every conversion path and provide documentation so you can verify everything is working.

End-to-end testing · Real-time monitoring setup · Documentation handoff
Pricing

A browser-side tracking setup starts at $950, one time, without ongoing fees.

For sites that need the browser-side tags and conversion actions set up, without the ad account audit or baseline report. Paid once. Not sure it’s tracking you need?

Conversion Tracking Setup
Starts at$950one-time

Browser-side tags only: what most sites need to track conversions accurately.

  • Google Tag Manager setup
  • GA4 configuration
  • Google Ads conversion tracking
  • Meta Pixel setup
  • Form tracking (up to 5 forms)
  • Phone call tracking
  • Enhanced conversions
  • Testing & documentation

Apply in two minutes and say you want the setup. After applying, you pick a time for a free 15-minute call to confirm whether the setup or the Sprint fits.

Who it’s for

A one-time setup fits when your site needs tracking and paid ads are still a small part of your marketing.

This is for you if

  • You can’t see which pages, forms and calls produce leads and sales
  • You suspect your tracking is broken or incomplete
  • You’re making budget decisions on gut feeling, not data
  • You have a marketing person (in-house or a manager) who’ll be our main contact and approve the work. We do the work.
  • You want a one-time fix, not an ongoing retainer

It’s not the right fit if

  • You spend real money on Google or Meta ads: start with the Sprint instead
  • You need conversion APIs or server-side tagging: that’s the Server-Side Build
  • You don’t have a website or landing page
  • You’re a solo founder without a marketing person yet
Questions

Most setups are done in 3–5 business days and come with 30 days of support.

How long does setup take?

Most setups are completed within 3-5 business days. Complex e-commerce integrations may take up to 7 days. We’ll provide a timeline after reviewing your requirements.

Do I need to give you access to my accounts?

Yes, we’ll need admin access to Google Tag Manager, Google Analytics, and your ad platforms. We’ll walk you through exactly how to grant access securely, and you can revoke it after the project is complete.

Will this work with my website platform?

Yes. We work with WordPress, Shopify, Webflow, Squarespace, Wix, custom sites, and virtually any platform that supports JavaScript. If you can add GTM, we can track it.

What if something breaks after setup?

We include 30 days of support after delivery. If anything stops working due to our setup (not changes you make), we’ll fix it at no charge. After that, ongoing monitoring is available through Maintain, by invitation and month-to-month.

Do you handle iOS 14 / privacy restrictions?

Partly. This setup includes Enhanced Conversions, which recover some conversions that browser restrictions hide. Conversion APIs and server-side tagging are not part of it: they’re the Server-Side Build, from $2,000. If you run paid ads, the Sprint also covers Meta CAPI.

Still unsure? Apply and pick a time for a free 15-minute call

See what’s working in your ad spend before you change the budget.

Running paid ads? Apply for the Measurement Sprint in two minutes; Julio reviews every application, and the first call is free. Want the one-time setup instead? Apply for the setup and say so.

Prefer to talk first? Apply and pick a time for a free 15-minute call