Best for businesses spending $5,000+/mo on ads
Paid growth you can plan around.
Google and Meta ads, the pages they send people to, and the follow-up that turns leads into sales, all run by one team and measured from the ad to your CRM or store. It starts with a 30-day, $1,250 Measurement Sprint.
Applying and the first call are free. The $1,250 covers the 30-day Sprint, if you decide to start.
Selling online? Black Friday is Nov 27, and the last Sprint kickoff that fixes purchase tracking in time is Mon Nov 2. See the Black Friday tracking check.
Wine brands in partnership with Cork & Fork Digital Media.
Your ad spend grows, but leads leak between the ad, the page and the follow-up.
- Leads leak after the click.Pages that don’t convert and follow-up that comes days late lose people you already paid to reach.
- Every vendor owns one piece.One handles the ads, another the website, another email. Nobody owns the path from click to customer, so problems fall between them.
- Reports show activity, not customers.Impressions and clicks go up, but nobody can say which campaigns produce customers.
- Scaling feels like a gamble.Without a cost per customer you trust, you can’t tell whether to push spend or pull it back.
Every line goes up. None of them is a customer.
Illustrative example, not client data.
The number that matters depends on what you sell: a sale, a booking or a qualified lead.
One team runs your ads, pages and follow-up, so problems don’t fall between vendors.
Most businesses have one vendor for ads, another for the website, and no one connecting either to sales. We run them together, on the same numbers. We do the work; your marketing person, in-house or a marketing manager, is our main contact and approves it.
- 01 · Ads
Google & Meta campaigns
Built and managed around the customers you want, not the cheapest clicks.
- 02 · Pages
Landing pages that convert
Pages built around how your buyers actually behave, so more paid traffic turns into leads.
- 03 · Follow-up
Email & AI automation
HubSpot, Klaviyo and AI automations, so leads get a fast answer and a clean handoff into your CRM.
Conversion tracking, server-side data and reporting
The layer that’s usually missing. Tracking that ad blockers and browsers don’t break shows where the path leaks, and your real sales are sent back to Google and Meta so they learn from customers instead of clicks.
After the Sprint, the 90-Day Ads Program runs it: $1,750/mo for one channel (multi-channel is priced to your scope), fixed 90 days. Ongoing work is by invitation, month-to-month. Web, video, social and creative are available as add-ons for existing clients.
You keep the tools you already pay for; they just start working together.
Each tool is set up to pass data to the next, so a lead from an ad can be followed through your site and into your CRM.
Ads
Where people find you
- Google Ads
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Microsoft (Bing) Ads
Site & checkout
Where they act
- Shopify
- WooCommerce
- WordPress
Follow-up & CRM
Where leads become customers
- HubSpot
- Salesforce
- Klaviyo
- Mautic
Measurement
Tracking that ad blockers and browsers don’t break
- Google Tag Manager
- GA4
- Jitsu
- Server-side tagging
Conversion APIs for 9 ad platforms your real sales, sent back to each platform
- Google Enhanced Conversions
- Meta Conversions API
- TikTok Events API
- LinkedIn Conversions API
- Snapchat Conversions API
- Pinterest Conversions API
- Reddit Conversions API
- Spotify Conversions API
- X Conversions API
Using something else? The call covers what in your stack can be connected.
In 30 days you see what each channel costs per sale, booking or qualified lead, and what to scale.
The Sprint checks the whole path, from the ad to the sale. It ends with a baseline report built on two weeks of clean data, and a plan for what to do next.
| Channel | Spend | Leads | Sales / bookings | Cost per saleCost/sale |
|---|---|---|---|---|
| Google Ads | $6,200 | 148 | 19 | $326 |
| Meta Ads | $3,800 | 210 | 11 | $345 |
| Referral & direct | — | 41 | 9 | — |
| Not attributed | — | 23 | 4 | — |
Illustrative example, not client data.
- Cost per lead and per sale, by channelMatched to your CRM or store, not taken from what the ad platforms claim. For long sales cycles, upper-funnel numbers like cost per qualified lead and booked meeting.
- Where leads leak after the clickForms, checkout, landing pages and the handoff into your CRM, plus a read on whether your offer and funnel are ready for more paid traffic.
- A wasted-spend listCampaigns and keywords that spend without producing customers.
- Conversions sent back to Google and MetaEnhanced Conversions and Meta CAPI, so the platforms optimize for customers instead of clicks.
- A 90-day plan ranked by impactWhat to fix, cut and scale first, whether you continue with us or not.
Your account gets the experience behind $100K+ a month in managed ad spend.
Julio Lopez · Founder & Head of Growth, Lux Marketing
Julio has spent 12+ years in paid media and analytics, and founded Lux in 2018. He has worked with 30+ clients across six industries, from DTC brands and premium wineries to a history museum. As Head of Growth at Glossi, he built the tracking and AI lead scoring behind twice the sign-ups the sales team produced, and he still writes the tracking code himself.
“Your work on my AdWords campaigns has been invaluable. Having the flexibility to discuss things with you and put into practice only what I am comfortable with has been the biggest difference between other specialists. Most other companies insist on taking big monthly revolving fees, before proving themselves.”
Apply in two minutes, talk for 15, and get your answer in 30 days.
- 1
Apply
Your ad spend, what you sell, and who would be our main contact.
- 2
15-minute call
Free. Julio reviews your answers before the call, then looks at how you track and spend today.
- 3
The 30-day Sprint
An audit of the whole path, the tracking fixed, then a baseline report and a 90-day plan. Three calls from you: Kickoff, Findings and the Day-30 walkthrough.
The longer version: the Sprint week by week 4 steps
Audit
Starts with the Kickoff call: goals, accounts and access. Then an audit of your ads, analytics, forms or checkout and CRM handoff.
“What’s broken” list by day 7Fix the tracking
Opens with the Findings call to agree what gets fixed first. Then primary conversions tracked correctly in GA4 and up to 2 ad platforms, Enhanced Conversions / Meta CAPI, UTMs and click IDs captured into your CRM.
Conversions you can trustClean data, then the report
Two weeks of clean data, then cost per lead and per customer by channel, a wasted-spend list, a read on whether your offer and funnel are ready for paid traffic, and a 90-day plan ranked by impact.
Baseline report + 90-day planWalkthrough
The Day-30 walkthrough: 45 minutes on the findings, plus a recorded Loom. Everything is built in your accounts, and you keep it.
Go, fix first, or part waysWineries, online stores, nonprofits and product launches have been built and measured this way.
A tasting pass for 20+ Monterey wineries
QR passes, a phone scanner for each tasting room and server-side tracking to Meta, GA4 and Google Ads. 166 passes sold and 135 tastings poured in two months.
E-commerce launch with full marketing stack
Subscription store, automated payments and server-side tracking via GTM, built from scratch. Over $15,000 in revenue in the first four months.
Digital campaign for museum fundraising
A custom Meta Conversions API plugin that sends sales from the museum’s server, so ad blockers miss far fewer of them, plus Facebook and Instagram campaigns. The most financially successful fundraiser in the museum’s history.
Product launch with automated email sequence
A segmented email sequence inviting prospects to a live demo, for a new product launch. It drove traffic to the product page and booked demo meetings with interested prospects.
Wine brands, medical practices and a history museum have relied on this work.
In partnership with Cork & Fork Digital Media. GA4 and Tag Manager setup, website events, Tock booking tracking, ad pixels and Meta Conversions API, depending on the brand.
“What I always get from him is an innovative and fresh look at how I might go about achieving my short and long term sales goals. … I enthusiastically endorse him, hire him, he’ll help you succeed in more ways than you ask for.”
“Julio really did a great job with my SEO and Google Adwords. He increased my conversions for my medical practice. I saw many patients as a result of his marketing! Highly recommend Julio for any medical practice looking to increase their online presence.”
“Julio is a top notch Google partner for us. He is up to date on all the changes that Google constantly throws at you and is fast to respond to all our needs. Highly recommended.”
You pay $1,250 once, it ends on day 30, and nothing renews on its own.
What does it cost, and what am I committing to?
Applying and the first call are free. The 30-Day Measurement Sprint is $1,250, one time, paid only if you decide to start. It ends on day 30 and nothing renews automatically. If both sides want to continue, the next step is the 90-Day Ads Program; ongoing work is by invitation, month-to-month with 30 days’ notice. Your ad budget is paid directly to the platforms. See the pricing page.
How much of my time does it take?
Three calls: the Kickoff (goals, accounts and access), the Findings call (what’s broken and what gets fixed first) and the Day-30 walkthrough (45 minutes on the results and the plan). In between, we do the work, and your marketing person, in-house or a marketing manager, is our main contact and approves it. Access is requested only after you decide to start, everything is built in your accounts, and you can remove access at any time.
Will tracking catch every sale?
No. Ad blockers, privacy settings, people switching devices and sales that close by phone or in person mean some customers can’t be tied to an ad. Server-side tracking and CRM matching recover much of what browser tracking misses, and the baseline report shows how many customers are still unattributed, so you know how far to trust each number.
My sales cycle is months long. What does 30 days tell me?
For long cycles, the baseline focuses on upper-funnel numbers by channel, such as cost per qualified lead and per booked meeting, so you can steer spend before deals close.
We’re a clinic. Is the tracking HIPAA compliant?
Yes. For health clients, tracking is set up to be HIPAA compliant, and we sign BAAs on request.
Can you guarantee results?
No. Anyone who guarantees ad results is guessing. What we commit to is measurement: a “what’s broken” list by day 7, and working tracking plus a baseline report by day 30. Ad performance improves after that, in the 90-Day Ads Program, once campaigns run on clean data.
Plan your next 90 days of ad spend on your own numbers.
Apply in two minutes. Julio reviews every application, and the first call is free. The Sprint is 30 days and $1,250, with a fixed end date.