Google Ads management
Google Ads that generate leads, not just clicks.
Google is where people go when they’re ready to buy. We build Search, Shopping, and Performance Max campaigns that capture high-intent traffic and turn it into qualified leads, with less wasted budget and results you can measure.
New clients start with the 30-Day Measurement Sprint ($1,250, one time). We audit the account, fix your conversion tracking and build a baseline before we change a campaign. If it’s a fit, the next step is the 90-Day Ads Program; if not, you take the plan and run it yourself.
Applying and the first call are free. The $1,250 covers the 30-day Sprint, if you decide to start.
Wine brands in partnership with Cork & Fork Digital Media.
Campaigns built backwards from the sale spend less on clicks that never convert.
Three rules shape how an account is built and judged.
Conversion-first strategy
We build campaigns backwards from the sale. Every keyword, every ad, every landing page is chosen to drive actual business results, not just traffic.
Aggressive waste elimination
Most accounts we audit are spending on bad keywords, wrong audiences, or poor timing. We audit ruthlessly and cut what doesn’t convert.
Transparent reporting
No hiding behind impressions and CTR. We report on what matters: cost per lead, cost per acquisition, and return on ad spend.
Your campaigns get the experience behind $100K+ a month in managed ad spend.
“Your work on my AdWords campaigns has been invaluable. Having the flexibility to discuss things with you and put into practice only what I am comfortable with has been the biggest difference between other specialists. Most other companies insist on taking big monthly revolving fees, before proving themselves.”
“Julio is a top notch Google partner for us. He is up to date on all the changes that Google constantly throws at you and is fast to respond to all our needs. Highly recommended.”
Julio wrote the GTM Conversions CSV plugin, which sends Google Ads the conversions that ad blockers hide from the browser tag. It recovers 15–30% of the Google Ads conversions lost to ad blockers.
Dominican Bridge
Server-side Meta CAPI, custom conversions and paid ads behind sold-out events in four cities.
Read the case study →
Smart Pain Solutions
Google Ads, analytics and conversion-rate work for a pain relief practice.
See the project →
Santa Monica History Museum
A custom Conversions API plugin for website sales, then the most successful fundraiser in the museum’s history.
Read the case study →Search, Performance Max, Display and YouTube, fully managed and optimized.
Search campaigns
Capture high-intent buyers actively searching for what you offer. Keyword research, negative keywords, and bid optimization included.
Performance Max
Let Google’s AI find customers across Search, Display, YouTube, and more, with proper guardrails and asset optimization.
Display & remarketing
Stay top-of-mind with visitors who didn’t convert. Strategic remarketing sequences that nurture without annoying.
YouTube ads
Video advertising that builds awareness and drives action. Targeting, creative guidance, and performance optimization.
The Sprint measures first, the 90-Day Program builds, and each phase ends with a deliverable.
The Measurement Sprint covers the first month: audit, tracking fix, baseline and plan, without changing a campaign. Campaign builds and new ads start in the 90-Day Ads Program, if both sides decide to continue. After the program, a retainer is by invitation.
Audit & tracking fix
We audit your campaigns, analytics and CRM handoff, then fix conversion tracking so the numbers can be trusted.
Account audit · Conversion tracking fix · Click IDs into your CRMBaseline & plan
Clean data builds a baseline of what your spend produces today, and the plan for the next 90 days. Day 30 ends with a walkthrough.
Cost per lead and per customer by channel · Wasted-spend list · 90-day planBuild & launch
We restructure campaigns, write the ads and launch in a controlled way, then optimize on real performance.
Campaign structure · Ad copywriting · Controlled launchScale & decide
We scale what’s working and document what we learned. Monthly reporting shows the cost per lead and per customer behind each decision, so you know what your budget is producing.
Budget scaling · A/B testing · Monthly strategy callsEvery account starts with a $1,250 Measurement Sprint that ends on day 30.
Every client starts with the 30-Day Measurement Sprint. If it’s a fit, the 90-Day Ads Program comes next, and ongoing management is by invitation. Most Google Ads accounts have spend going to searches that never convert; the Sprint shows you where yours goes.
In 30 days, see what your ad spend produces by channel, and whether your offer and funnel are ready for paid traffic. Best for businesses spending $5,000+/mo on Google or Meta (recommended, not required), with an offer that already sells.
- Week 1: audit of Google Ads, Meta, GA4, GTM, forms/checkout and CRM handoff
- Week 2: conversions fixed in GA4 and up to 2 ad platforms, Enhanced Conversions, UTMs and click IDs into your CRM
- Weeks 3–4: cost per lead and per customer by channel, wasted-spend list, 90-day plan
- Day 30: 45-minute walkthrough plus a recorded Loom
- Built in your accounts. You keep everything
Applying and the first call are free; you pay only if you decide to start.
The 90-Day Ads Program
The 90-Day Ads Program, a fixed 90 days at $1,750/mo for one channel (multi-channel is priced to your scope) with a firm end date. Requires a completed Sprint or tracking that already works.
An ongoing retainer
If both sides are happy at the end of the program, an ongoing retainer, month-to-month with 30 days’ notice.
The Sprint ends at day 30; nothing renews automatically. Campaign rebuilds happen in the 90-Day Ads Program; server-side infrastructure is the separate Server-Side Build.
Google Ads pays off when people already search for what you sell.
This is for you if
- You spend $5,000+/mo on Google Ads, or are ready to (recommended, not required)
- You sell a product or service people actively search for
- You want to see which campaigns produce customers
- You need data-driven management, not guesswork
- You have a marketing person, in-house or a marketing manager, who’ll be our main contact and approve the work. We do the work.
It’s not the right fit if
- You’re still validating your product or service
- You want overnight results without testing
- You mainly need SEO rather than paid ads
- You’re a solo founder without a marketing person yet
Your ad budget goes to Google, the account stays yours, and nothing renews on its own.
How much should I spend on ads?
We recommend $5,000+/month in ad spend (recommended, not required) to gather enough data for optimization. The ideal budget depends on your industry, competition, and growth goals. We’ll help you determine the right amount.
How quickly will I see results?
Leads can start coming in once campaigns launch, but meaningful optimization takes 30–60 days as we gather data, test variations, and refine targeting. The Measurement Sprint gives you clean tracking and a baseline in the first 30 days, so every result after that is measured against real numbers.
Do I own my Google Ads account?
Yes. Your Google Ads account is yours, and you always maintain full ownership and admin access. We work within your account as a manager. If we part ways, everything stays with you.
What’s included in the 90-Day Ads Program?
A fixed 90 days at $1,750/mo for one channel (multi-channel is priced to your scope), with a firm end date. It covers strategy, campaign build, keyword research, ad copy, bid management, A/B testing, monthly reporting and strategy calls, measured against the baseline from the Sprint. Ad spend is paid directly to Google, not to us. It requires a completed Sprint or tracking that already works.
Can I cancel anytime?
There are no long contracts. Every client starts with a fixed engagement that ends on a set date: the 30-Day Measurement Sprint, then the 90-Day Ads Program. Neither renews automatically. Ongoing management after that is by invitation, month-to-month, and either side can end it with 30 days’ notice.
How do I get started, and what does it cost?
Start with the 30-Day Measurement Sprint: $1,250, one time. In week 1 we audit your ad accounts, analytics and CRM handoff; in week 2 we fix your conversion tracking; weeks 3 and 4 collect clean data for a baseline report with cost per lead and per customer by channel, a wasted-spend list and a 90-day plan; on day 30 we walk you through it. The Sprint ends at day 30 and nothing renews automatically. If it’s a go, the next step is the 90-Day Ads Program: a fixed 90 days at $1,750/mo for one channel, with multi-channel priced to your scope, with a firm end date. Ongoing management after that is by invitation, month-to-month with 30 days’ notice. If it isn’t a fit, you keep the plan and run it yourself.
Another question? Apply and pick a time for a free 15-minute call
See where your marketing stack stands before you invest more.
Two free checks you can run on your own site or a competitor’s, and the tracking service behind them.
Tracking Stack Detector
Scan any site to see what pixels, analytics, and tracking tech are installed, and what’s missing.
Free toolCompetitor Ad Spy
See what ads your competitors run on Meta and Google, with AI-powered copy analysis.
ServiceConversion Tracking Setup
Learn how reliable tracking shows which clicks turn into revenue.
Find out what your Google Ads produce before you spend another month.
Apply in two minutes. Julio reviews every application, and the first call is free. We’ll look at your current campaigns and tell you whether the Measurement Sprint is the right first step.
Prefer to talk first? Apply and pick a time for a free 15-minute call