15 Quick Tips for Effective Marketing Campaign

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Marketing is a critical part of every business, but it can often fall by the wayside. As a business owner, you sometimes focus on making your current customers happy to retain them and hopefully refer people to your brand. Although referrals are effective, it relies solely on your customer’s efforts rather than yours.

To actualize your marketing goals and attract new customers to your brand, you will need to integrate marketing campaigns into your ongoing marketing activities.

[/vc_column_text][vc_custom_heading text=”What is a Marketing Campaign?” font_container=”tag:h3|text_align:left|color:%230a0a0a” use_theme_fonts=”yes”][vc_column_text]Here is a term that people toss around a lot, but many don’t know what it entails. If you are one of them, relax. We’ve got you covered.

A marketing campaign entails series of activities that aim to promote products via various media such as online, radio, prints, etc.

Here are some points to note about marketing campaigns.

A marketing campaign;

• Has a specified budget
• It is an effort that exists off your ongoing marketing activities
• Has the desired outcome
• Has a specific starting and ending date.

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”2300″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_custom_heading text=”What Are the Benefits of a Marketing Campaign?” font_container=”tag:h3|text_align:left|color:%230a0a0a” use_theme_fonts=”yes”][vc_column_text]

1. Attracts more sales

The sole aim of setting up a marketing campaign is to generate more sales. More sales subsequently result in more profit and growth for the brand. Generation of more sales means you have enough money for the development and expansion of your business

2. Develops a good reputation and create audiences

Building an excellent reputation among your audiences and prospects is key to the survival of any business. Hence, marketing campaigns give you those data and metrics that can empower you to learn more about your prospects and audiences.

3. Imbibe your trust in prospects

Launching a marketing campaign will go a long way in building out trust in prospects. Trust keeps them interested and engaged.

4. Improves your market understanding and knowledge base

With an effective marketing campaign, you can also understand those things that will work or not work for your business. This will give you an insight into the dos and don’ts.[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_custom_heading text=”How Do I Run An Effective Marketing Campaign?” font_container=”tag:h3|text_align:left|color:%230a0a0a” use_theme_fonts=”yes”][vc_column_text]Now that we’ve clarified what a marketing campaign is and the benefits it has to offer, let’s dive into the steps for running an effective marketing campaign.

1. Select your end goal.

Before you start anything, have a clear definition of your aims and objectives. The more quantifiable your objectives are, the better. With a clearly defined goal, you will be able to evaluate your success and plan effectively.

Generally, here are the most common top marketing goals you can select from:

1. Increase sales
2. Increase customer base
3. Improve retention rate
4. Promote a new product
5. Get greater exposure and publicity
6. Improve the percentage of repeat clients
7. Improve awareness.

2. Set your budget

Setting your budget helps you implement your ideas accordingly. If you aren’t sure about the amount you can afford, you can calculate the income generated averagely from customers (Customers Lifetime Value) to have a clearer picture.

3. Identify your target audience

The next thing is to note the set of people you want to target. This knowledge of their needs and demographics will help you curate an invaluable, relevant and effective campaign.

Here are some of the traits and characteristics you may want to note.

1. Gender
2. Age
3. Income
4. Location
5. Occupation
6. Interests
7. Education, etc.

4. Create your content.

The next essential part of every marketing campaign is content. As they say, content is king. The content of your marketing campaign relays a particular message and entails your CTA (Call To Action)

Your CTA must be intentional and apparent to your target audiences. The best practice for marketing is to include a CTA for each marketing campaign to avoid confusion. Your content may be in the form of blog posts, videos, podcasts, and so on. Furthermore, you can also implement direct mail marketing using postcards and flyers.

5. Identify your channels.

Like smoothies, a marketing campaign may be simple with two ingredients and complex with around 15 elements. Your promotion channels are those ingredients used in campaigning. These channels may include social media, TV, radio, events, shows, publicity, and many more.

Your choice will depend on two factors; budget and your discoveries from steps 2 and 3. However, the most effective marketing campaigns often adopt omnichannel marketing, which uses multiple channels.

6. Launch and monitor your campaign.

Now, you can launch your campaign. But it’s not the time for celebration yet. Ensure that you carefully track the results and use your findings to alter your strategies accordingly. Here are some questions you should ask

1. What parts of the campaign are the most effective for reaching your goal
2. Should you repeat the campaign?
3. What is the easiest and the most tricky part?
4. Where did you learn more and attract more customers?

By answering these questions, you can effectively plan your next campaign.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”2301″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_custom_heading text=”15 Quick Tips For Effective Marketing Campaign” font_container=”tag:h2|text_align:left|color:%230a0a0a” use_theme_fonts=”yes”][vc_column_text]

1. Tell your story

Your brand story can serve as a handy marketing tool. Get words out on your social media platforms, websites, and emails on why and how you began your business. This will help you create an emotional connection with audiences.

2. Create a gift guide for holidays

Here is an action that will give your customers options and aid them in cutting through the noise. Creating a gift guide doesn’t have to be tedious and challenging. It can as simple as a blog listing links, gifts, and descriptions.

3. Mystery offers

Leverage curiosity of the unknown by implementing a mystery saving in your campaigns. If you use an email list, message your subscribers offering multiple discounts and let your CTA take them to a landing page.

4. Freebies

Give your customers a free gift after purchasing products worth a specific amount. This will be an opportunity to promote your business by offering branded items such as jotters, calendars, etc.

5. Implement a sense of urgency in your campaigns

Urgency propels people to act quickly. Use the best possible approach to tell your customers that an offer is about to expire and they need to act fast.

6. Create a positive online reputation

According to a study conducted in 2017 by BrightLocal, 85% of customers put their trust in online reviews. Even today, more prospects are looking out for reviews more than ever before. In fact, as per data released by the same research, 70% of customers are willing to leave a review if you request it. So why not set up appropriate channels and platforms for your customers to leave reviews and actively engage prospects.

7. Offer gift card deals

A survey by NRF revealed that 60% of respondents are usually happy to get gift cards. Leverage the popularity of gift cards and create a marketing campaign the revolves around them. Provide both electronic and plastic options to spoil your shoppers for choice. While running a gift card-centric campaign, you can incorporate percentage offs or free gift cards whenever a customer purchases products worth a specific amount.

8. Organize a scavenger hunt

Attract customers’ interactions to your brand by setting up a scavenger hunt irrespective of your store’s size and type of location. Give your customers a list of things to find and ask them to present a screenshot or picture of the item when they see it. When using this idea, always hide the item at the back of your store, as it can be an effective way to make customers look around your store.

9. Lead customers to discounts

Get creative with your in-store marketing. You can do this by using an adhesive footprint that will lead customers right from the entrance to deals.

10. Create a partnership with other brands

There is strength in numbers. Therefore, network with other businesses to enhance your marketing prowess. Consider cross-promoting products with other brands which might or might not be of the same niche as you.

11. Work with a charity

When setting up your marketing campaigns, always include an element that centers around giving back to society. Another survey by ConeComm revealed that over 90% of customers want services and products they utilize to support a cause. Hence, in every of your marketing efforts, always implement a form of charity.

12. Pull out an event

Organizing events at your store is a proven way to promote your brand awareness and interact with your customers. A well-hosted and organized event will considerably publicize and help you acquire customers to suit the business. Note that you don’t even have to break the bank. Cut your cost according to your cloth.

13. Create giveaways

Using social media and several other channels, create sweepstakes. Create quizzes, coupons, contests, and more. While doing this, ask the social media users for their email to stand a chance. That will help you grow your email and contact list.

14. Leverage social media

In 2017, 75% of people purchased products they saw on social media platforms. Hence, it only makes sense that you leverage this channel. When using social media for your campaigns, always consider your target audience, geolocation, interests, age range, etc.

15. Create a video campaign

Create videos of your products and services and upload them on YouTube. This will significantly help your business promotional efforts. Offer tutorials and discuss relevant and engaging things pertaining to your brand. You will be surprised at the effectiveness of this strategy.[/vc_column_text][vc_column_text]Photo by Halacious on Unsplash[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”2302″ img_size=”full”][/vc_column][/vc_row]