How to Use Email Marketing to Grow Your Small Business

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Email marketing is the most cost-effective form of digital marketing as it’s easy to use yet opens up so many pathways. From strengthening your brand to sending targeted messages to those already interested in your business, it’s the powerful nudge that can make your business boom.

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Email is one of the top channels for marketing, especially as a small business. As we all know, the future is online but where social media relies on the platform’s algorithm being in your favour, email marketing gives you greater control on how and when you communicate. With an estimated 4.2 billion email users by the end of 2022, a good email marketing strategy has the potential to grow your client database rapidly!

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Building Stronger Relationships With Customers

There needs to be a good reason why people sign up to your mailing list or you may find that they drop off one by one. What are the benefits? Are they going to be the first to hear about special offers? Do they receive insider information before everyone else? You have to give to receive and doing so will create stronger relationships in the long run. Don’t waste the opportunity by churning out the same information when you can be writing quality emails that keep people hooked and loyal to your company. Not only does this build a special relationship but you can see an instant reward from the email content.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Creating Personalised Content That’s Appreciated

You might not have time to call every one of your clients but one well-written email can kickstart an entire process. The great thing about email marketing is that you can be as broad or personalised as you like – who wouldn’t click on an email that had their name in the subject line? Sending personal messages straight to someone’s inbox shows that you’ve taken time and effort instead of sending emails in bulk that aren’t relevant. Over time this gesture will increase brand loyalty and help you retain a database of interactive customers.[/vc_column_text][vc_single_image image=”2632″ img_size=”Large” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Generating Web Traffic

When you create a social media profile you are trying to attract people to your brand, but with email marketing, you’re reaching an already engaged audience. There’s a reason why people sign up to mailing lists and this group of people are one of the most valuable to your business. Since they have opted in they are likely to have a higher conversion rate which equals more web traffic and sales. Your mailing list is waiting for the latest product drop, new services and promotions so use this to your advantage and deliver targeted messages to those who want it. A good marketing strategy will deliver an appealing message, prompt and action drive revenue![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Need a strong email marketing strategy? Let Lux Marketing help! Find out more about our lead generation services today and grow your client database.


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