[vc_row][vc_column width=”1/2″][vc_single_image image=”2658″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_column_text]Every business owner works at creating brand awareness, increasing sales and building a sustainable customer base. By using marketing strategies, the company’s growth and sustainability becomes a reality. However, you’ve got to be a smart marketer.
Marketing automation is one of the most powerful tools in the digital space, tailored to work for your unique business needs.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”What Is Marketing Automation?” use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Marketing automation refers to the software specifically designed to help you automate your marketing actions. It makes email marketing much easier and less taxing for small business owners and even big companies. It’s a brilliant way for you to create time to focus on other revenue-generating efforts.
What marketing automation really does is to automate repetitive tasks when marketing on multiple channels online such as email, social media, and website events.
This transformative business tool allows you to efficiently target your customers with automated marketing messages through email, social media, and search engines. It streamlines, automates, and analyses all marketing-related workflows.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Why Do I Need Marketing Automation In My Business?” use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]Marketing automation is today’s hottest topic, but how many businesses know how to use it?
There are three categories of marketing automation. These are marketing intelligence, workflow automation and business development.
Let’s look at automated business development.
This tool relies basically on email marketing, search engine optimization, content marketing and social media. The key goal is to replace manual and repetitive tasks that slows down business response to a target audience.[/vc_column_text][vc_column_text]By using marketing automation businesses enjoy incredible benefits like saving time, increased customer engagement, timely communications and increased number of quality leads and a lower cost per lead. Improved customer retention and improved marketing alignment with sales are powerful benefits to your business.
Marketing segmentation is a powerful strategy that allows businesses to divide their market of potential customers into segments or groups. Segmenting is based on customer characteristics like similar interests, needs, location and other shared traits.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”2659″ img_size=”Full”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Email Marketing Done For You” use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”2660″ img_size=”Full”][/vc_column][vc_column width=”2/3″][vc_column_text]Email marketing is a very effective tool for sending commercial messages. To make email marketing grow your business even quicker it’s best to create email re-engagement campaigns whereby software sends different emails to people who have not opened previous emails in a campaign. The more you learn about your customers the better you can segment, and re-engage with a custom-made email for just that segment.
These are just a few examples of how marketing automation helps businesses grow. With more advanced logic available with custom programming scripts businesses can target markets with precision. [/vc_column_text][/vc_column][/vc_row]
I’m Julio Lopez, a dedicated digital marketing specialist. My passion is helping businesses grow by making meaningful connections through marketing. I’ve learned a lot on my journey in this field, focusing on both creative thinking and smart planning to achieve success.
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