Marketing Automation
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Enriching Datalayer with Mautic for Improved Personalization
For marketers, personalization is not just a trend—it’s a necessity. Delivering content, offers, and experiences that resonate personally with individual users can transform how they interact with your brand. Integrating Mautic, a powerful open-source marketing automation tool, with your website’s datalayer enhances the personalization of your marketing efforts. Using Google Tag Manager (GTM), this integration…
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Mautic Contact Datalayer Plugin
Today I want to introduce a new tool that’s valuable for users of Mautic: the Mautic Contact Datalayer Plugin. This plugin is particularly useful for businesses in the eCommerce or SaaS sectors looking to refine their analytics and marketing strategies. What is Mautic Contact Datalayer Plugin? The DatalayerPushBundle is a straightforward Mautic plugin that pushes…
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Why should a small business use a CRM?
As a small business, having the ability to manage customer relationships efficiently and effectively can make or break the success of your business. A Customer Relationship Management (CRM) system provides small businesses with the ability to track, monitor, and manage customer interactions, allowing them to better understand their customers and ultimately improve customer relationships.
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How Automation Software Can Help Businesses Get More Customers
[vc_row][vc_column width=”1/2″][vc_single_image image=”2658″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_column_text]Every business owner works at creating brand awareness, increasing sales and building a sustainable customer base. By using marketing strategies, the company’s growth and sustainability becomes a reality. However, you’ve got to be a smart marketer. Marketing automation is one of the most powerful tools in the digital space, tailored to…