Optimizing your marketing message can benefit your business in more ways than one. Where do you stand out in the market? Your message is your way forward.
Small business marketing may sound easier but actually, it is a complicated topic. You have to understand that you don’t have the resources of a multinational corporation. That’s why thought and creativity is the only way to level the playing field.
The amount of focus in your business is your measuring stick to optimizing your marketing message. Moreover, most small business owners want to be all over the place – all social media sites, all directories available, via live video or Youtube, etc. This is a recipe for disaster because you are competing with larger businesses with a strategy only they can afford.
To start optimizing your small business,
Focus on one channel and find your customer acquisition cost.