The Lux Marketing Agency blog is all bout the latest in marketing and tech.
-
Belief Mapping: Why Understanding Your Audience’s Emotional Journey is Crucial for Marketing Success
One of the most effective ways to achieve this connection is through belief mapping – a process that involves creating an emotional map of what people see, hear, feel, and think. By understanding the beliefs that drive your audience’s decision-making…
-
Introducing Private AI Data Processing for CRMs
AI is changing the game for businesses everywhere. Companies are racing to adopt it, trying to stay ahead. But as tools like OpenAI and Anthropic get more advanced, the risks around data security and privacy are getting harder to ignore.…
-
Using a Data Lake to Grow Your Ecommerce Sales
Unlock the Power of Your PPC Data: How a Data Lake Can Supercharge Your Ecommerce Sales In the fast-paced world of ecommerce, every click counts. Pay-per-click (PPC) advertising offers a targeted approach to reach potential customers, but managing and optimizing…
-
Building an Open Source Clay Alternative with NocoDB, n8n, and Apify
As automation becomes more integral to business processes, the need for cost-effective, customizable solutions grows. Enter our stack—a combination of NoCodeB, n8n, and Apify to create a powerful, open-source alternative to Clay. This stack aims to streamline data points, automate…
-
Enriching Datalayer with Mautic for Improved Personalization
For marketers, personalization is not just a trend—it’s a necessity. Delivering content, offers, and experiences that resonate personally with individual users can transform how they interact with your brand. Integrating Mautic, a powerful open-source marketing automation tool, with your website’s…
-
Mautic Contact Datalayer Plugin
Today I want to introduce a new tool that’s valuable for users of Mautic: the Mautic Contact Datalayer Plugin. This plugin is particularly useful for businesses in the eCommerce or SaaS sectors looking to refine their analytics and marketing strategies.…
-
Enhance Upselling and Cross-Selling Through CRM Data Insights
Ever feel like you’re leaving money on the table? Maximizing the value of each customer (their lifetime value, or CLV) is key to long-term success. Targeted upsell and cross-sell campaigns are your secret weapons for boosting revenue and building stronger…
Join 10+ subscribers
Stay in the loop with everything you need to know.