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Empowering Small Businesses and Startups to Compete with Giants through Audience Building

The arrow hit the highlighted target. Advertising, marketing and targeting. Right on the bull's-eye. Success. Choose a goal, define a task. Purposefulness and insight. Succeed in work.

Tell Your Brand Story at Scale

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Who We Serve

We specialize in helping niche small businesses and startups with new marketing departments achieve sustainable growth. Our clients include:

B2B SaaS companies

High-end consumer goods brands

Providers of high-ticket services

What We Do

At Lux Marketing, we help small businesses overcome growth challenges through data-driven solutions. We collaborate with you to identify essential marketing components, conduct thorough audits, and implement robust analytics, high-converting landing pages, marketing automation, and targeted paid media campaigns on high-impact channels. This ensures your marketing budget works efficiently to drive sustainable growth.

What You Need to Work With Us

For a marketing campaign to succeed, preparation is essential.

To get the most out of a partnership with us, you should have:

A pre-defined marketing budget

At least one salesperson or dedicated marketer on your team

An offer that has already converted a cold stranger into a customer

Our Core Marketing Services

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Paid Media Management

Laser-Focused Targeting: Reach your ideal audience with precision using our advanced targeting techniques, ensuring your message resonates with those most likely to convert.

Multiple Channels Working Together: Advertise on different platforms like social media, search engines, etc. This creates a consistent brand experience that really connects with customers and gets results.

 

Conversion Rate Optimization

Discover New Opportunities: Study how users act on your site to reveal ways to improve and get more conversions.

Customer-Focused Design: Build user-friendly website experiences that smoothly guide visitors towards taking desired actions like purchasing.

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Marketing Automation with HubSpot, Mautic, and More

Platform Expertise: Our team knows how to use popular marketing automation tools like HubSpot and Mautic, as well as others that fit what you need.

Personalized Nurturing: Carefully designed automated journeys engage your audience at every step with tailored experiences that build connections and motivate action.

Unified Data Ecosystem: We’ll integrate your marketing automation platform with your other tools, creating a cohesive system that makes data-driven decisions a breeze and helps you scale your efforts as your business grows.

 

What people say about it

“Julio is a master of his craft and is very easy to work with.  He’s very busy but worth any wait!”

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Taylor Eason

Principal, Cork and Fork Media

Transforming Small Businesses, One Strategy at a Time

Data-Driven Approach

Harness the power of data to fuel your marketing decisions. We dive deep into the numbers, uncovering insights that inform every aspect of your strategy.

Unlock Customer Insights with Our Data Platform

Gain a 360-degree view of your customers with our data platform, enabling you to create personalized experiences that resonate and convert.

Expertise in Small Business Growth

We specialize in helping small businesses navigate the path to sustainable growth, equipped with our expertise and guidance.

Maximize Your Paid Media ROI

Make every advertising dollar count with our data-driven approach to search and social advertising, optimizing your ad spend for maximum ROI.

Proven Track Record

See the results for yourself in our case studies and client testimonials, showcasing the impact of our data-driven approach and customized solutions.

Customized Solutions

Your business is unique, and your marketing should be too. We craft tailored strategies that address your specific needs, goals, and challenges.

What people say about it

“Your work on my AdWords campaigns has been invaluable. Having the flexibility to discuss things with you and put into practice only what I am comfortable with has been the biggest difference between other specialists. Most other companies insist on taking big monthly revolving fees, before proving themselves. Further, other companies do not know my market as well as you do. They claim to, but when you get to talking there are huge gaps in their understanding of a small medical business like mine. ”

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Dr. Bo Andel

Owner, Smart Pain Solutions

Questions about getting started? Drop us a line to find out more!

Marketing & Tech Blog

Where we show you how small businesses can use the latest in digital marketing and tech to really connect with customers. Our blog gives you smart ideas to make your marketing stand out.

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Belief Mapping: Why Understanding Your Audience’s Emotional Journey is Crucial for Marketing Success

By Julio | April 11, 2024

One of the most effective ways to achieve this connection is through belief mapping – a process that involves creating an emotional map of what people see, hear, feel, and think. By understanding the beliefs that drive your audience’s decision-making process, you can craft marketing messages that resonate, engage, and ultimately lead to conversions. What […]

Protecting Your Facebook and Google Ad Campaigns from Bot Traffic

By Julio | April 10, 2024

Small businesses heavily rely on platforms like Facebook and Google to reach their target audiences effectively. However, a significant challenge that advertisers face is the presence of bot traffic, which can contaminate their audience data and lead to wasted ad spend. In this article, we’ll explore the impact of bots on ad campaigns and discuss […]

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Connecting External CDP Data to Anonymous Users in Hubspot Using the Form API

By Julio | April 10, 2024

Connecting customer data from various sources is crucial for creating personalized experiences and targeted campaigns. Hubspot, a popular customer relationship management (CRM) platform, offers a powerful Form API that allows you to seamlessly connect external customer data platform (CDP) data to anonymous users within Hubspot. In this article, we’ll explore how to leverage Hubspot’s Form […]

How to Use Mautic Variables in URLs to Maintain Email Click Tracking

By Julio | April 10, 2024

Email click tracking is an essential tool for marketing professionals. It helps understand user behavior, content performance, and measure the success of marketing campaigns. Mautic, an open-source marketing automation platform, allows you to track email clicks and use variables in URLs to maintain this tracking. In this article, we’ll discuss what Mautic variables are and […]

Questions? Text 855.589.6150