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Empowering Small Businesses and Startups to Compete with Giants through Audience Building

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Tell Your Brand Story at Scale

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Who We Serve

We specialize in helping niche small businesses and startups with new marketing departments achieve sustainable growth. Our clients include:

B2B SaaS companies

High-end consumer goods brands

Providers of high-ticket services

What We Do

At Lux Marketing, we help small businesses overcome growth challenges through data-driven solutions. We collaborate with you to identify essential marketing components, conduct thorough audits, and implement robust analytics, high-converting landing pages, marketing automation, and targeted paid media campaigns on high-impact channels. This ensures your marketing budget works efficiently to drive sustainable growth.

What You Need to Work With Us

For a marketing campaign to succeed, preparation is essential.

To get the most out of a partnership with us, you should have:

A pre-defined marketing budget

At least one salesperson or dedicated marketer on your team

An offer that has already converted a cold stranger into a customer

Our Core Marketing Services

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Paid Media Management

Laser-Focused Targeting: Reach your ideal audience with precision using our advanced targeting techniques, ensuring your message resonates with those most likely to convert.

Multiple Channels Working Together: Advertise on different platforms like social media, search engines, etc. This creates a consistent brand experience that really connects with customers and gets results.

 

Conversion Rate Optimization

Discover New Opportunities: Study how users act on your site to reveal ways to improve and get more conversions.

Customer-Focused Design: Build user-friendly website experiences that smoothly guide visitors towards taking desired actions like purchasing.

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Marketing Automation with HubSpot, Mautic, and More

Platform Expertise: Our team knows how to use popular marketing automation tools like HubSpot and Mautic, as well as others that fit what you need.

Personalized Nurturing: Carefully designed automated journeys engage your audience at every step with tailored experiences that build connections and motivate action.

Unified Data Ecosystem: We’ll integrate your marketing automation platform with your other tools, creating a cohesive system that makes data-driven decisions a breeze and helps you scale your efforts as your business grows.

 

What people say about it

“Julio is a master of his craft and is very easy to work with.  He’s very busy but worth any wait!”

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Taylor Eason

Principal, Cork and Fork Media

Transforming Small Businesses, One Strategy at a Time

Data-Driven Approach

Harness the power of data to fuel your marketing decisions. We dive deep into the numbers, uncovering insights that inform every aspect of your strategy.

Unlock Customer Insights with Our Data Platform

Gain a 360-degree view of your customers with our data platform, enabling you to create personalized experiences that resonate and convert.

Expertise in Small Business Growth

We specialize in helping small businesses navigate the path to sustainable growth, equipped with our expertise and guidance.

Maximize Your Paid Media ROI

Make every advertising dollar count with our data-driven approach to search and social advertising, optimizing your ad spend for maximum ROI.

Proven Track Record

See the results for yourself in our case studies and client testimonials, showcasing the impact of our data-driven approach and customized solutions.

Customized Solutions

Your business is unique, and your marketing should be too. We craft tailored strategies that address your specific needs, goals, and challenges.

What people say about it

“Your work on my AdWords campaigns has been invaluable. Having the flexibility to discuss things with you and put into practice only what I am comfortable with has been the biggest difference between other specialists. Most other companies insist on taking big monthly revolving fees, before proving themselves. Further, other companies do not know my market as well as you do. They claim to, but when you get to talking there are huge gaps in their understanding of a small medical business like mine. ”

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Dr. Bo Andel

Owner, Smart Pain Solutions

Questions about getting started? Drop us a line to find out more!

Marketing & Tech Blog

Where we show you how small businesses can use the latest in digital marketing and tech to really connect with customers. Our blog gives you smart ideas to make your marketing stand out.

Benefits of Google Tag Manager Server-side Tagging for Analytics in 2024

By Julio | April 10, 2024

Update: One of our clients is leveraging GTM server-side to sync cookie data with PostHog. This setup allows us to cross-reference those cookies with the data in our data warehouse. The beauty of this approach is that all the data is being sent server-side, which means we aren’t vulnerable to client-side tracking failures. It’s great […]

Should I Focus on Iterating Ads or Landing page?

By Julio | January 31, 2023

When it comes to digital marketing, there are a lot of decisions that need to be made. One of the most common questions that arises is whether to focus on iterating on Ads or on Landing page?

Master the Art of Customer Segmentation: Gain Insights and Drive Engagement

By Julio | January 8, 2023

Improve your marketing by understanding your customers better. Learn how to group them based on their habits and loyalty. Our easy guide helps you use customer segmentation to boost your business success.

Image featuring a person typing, with a laptop screen displaying an envelope icon. This image is used to illustrate an email marketing blog.

How to use customer data with Email Marketing

By Julio | January 5, 2023

Unlock the power of personalized email marketing with customer data. Use it to amplify engagement and accelerate sales. Discover how to collect essential data, segment your audience, and ensure your messages hit the mark. Dive into this blog post for effective strategies and best practices for a successful email marketing campaign.

Questions? Text 855.589.6150