Empowering Small Businesses and Startups to Compete with Giants through Audience Building
Tell Your Brand Story at Scale
What We Do
At Lux Marketing, we help small businesses overcome growth challenges through data-driven solutions. We collaborate with you to identify essential marketing components, conduct thorough audits, and implement robust analytics, high-converting landing pages, marketing automation, and targeted paid media campaigns on high-impact channels. This ensures your marketing budget works efficiently to drive sustainable growth.
Who We Serve
We specialize in helping niche small businesses and startups with new marketing departments achieve sustainable growth. Our clients include:
- B2B SaaS companies
- High-end consumer goods brands
- Providers of high-ticket services
We typically do not work with businesses like physical retail stores or those offering low-ticket, high-volume products or services.
What You Need to Work With Us
For a marketing campaign to succeed, preparation is essential.
To get the most out of a partnership with us, you should have:
- A pre-defined marketing budget
- At least one salesperson or dedicated marketer on your team
- An offer that has already converted a cold stranger into a customer
Our Core Marketing Services
Paid Media Management
- Laser-Focused Targeting: Reach your ideal audience with precision using our advanced targeting techniques, ensuring your message resonates with those most likely to convert.
- Multiple Channels Working Together: Advertise on different platforms like social media, search engines, etc. This creates a consistent brand experience that really connects with customers and gets results.
Conversion Rate Optimization
- Discover New Opportunities: Study how users act on your site to reveal ways to improve and get more conversions.
- Customer-Focused Design: Build user-friendly website experiences that smoothly guide visitors towards taking desired actions like purchasing.
Marketing Automation with HubSpot, Mautic, and More
- Platform Expertise: Our team knows how to use popular marketing automation tools like HubSpot and Mautic, as well as others that fit what you need.
- Personalized Nurturing: Carefully designed automated journeys engage your audience at every step with tailored experiences that build connections and motivate action.
- Unified Data Ecosystem: We’ll integrate your marketing automation platform with your other tools, creating a cohesive system that makes data-driven decisions a breeze and helps you scale your efforts as your business grows.
“Julio is a master of his craft and is very easy to work with. He’s very busy but worth any wait!”
Taylor Eason
Principal, Cork and Fork Media
Transforming Small Businesses, One Strategy at a Time
Data-Driven Approach
Harness the power of data to fuel your marketing decisions. We dive deep into the numbers, uncovering insights that inform every aspect of your strategy.
Expertise in Small Business Growth
We specialize in helping small businesses navigate the path to sustainable growth, equipped with our expertise and guidance.
Proven Track Record
See the results for yourself in our case studies and client testimonials, showcasing the impact of our data-driven approach and customized solutions.
Unlock Customer Insights with Our Data Platform
Gain a 360-degree view of your customers with our data platform, enabling you to create personalized experiences that resonate and convert.
Maximize Your Paid Media ROI
Make every advertising dollar count with our data-driven approach to search and social advertising, optimizing your ad spend for maximum ROI.
Customized Solutions
Your business is unique, and your marketing should be too. We craft tailored strategies that address your specific needs, goals, and challenges.
“Your work on my AdWords campaigns has been invaluable. Having the flexibility to discuss things with you and put into practice only what I am comfortable with has been the biggest difference between other specialists. Most other companies insist on taking big monthly revolving fees, before proving themselves. Further, other companies do not know my market as well as you do. They claim to, but when you get to talking there are huge gaps in their understanding of a small medical business like mine. ”
Dr. Bo Andel
Owner, Smart Pain Solutions
Marketing & Tech Blog
Where we show you how small businesses can use the latest in digital marketing and tech to really connect with customers. Our blog gives you smart ideas to make your marketing stand out.
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Hubspot Data Layer Plugin for WordPress
The Hubspot Data Layer Plugin for WordPress is a powerful tool that helps small and mid-size businesses using both WordPress and Hubspot to enhance their marketing strategies and create targeted user experiences. What does the Hubspot Data Layer Plugin do? This plugin seamlessly integrates with your WordPress website and fetches valuable data about your visitors…
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Belief Mapping: Why Understanding Your Audience’s Emotional Journey is Crucial for Marketing Success
One of the most effective ways to achieve this connection is through belief mapping – a process that involves creating an emotional map of what people see, hear, feel, and think. By understanding the beliefs that drive your audience’s decision-making process, you can craft marketing messages that resonate, engage, and ultimately lead to conversions. What…
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Protecting Your Facebook and Google Ad Campaigns from Bot Traffic
Small businesses heavily rely on platforms like Facebook and Google to reach their target audiences effectively. However, a significant challenge that advertisers face is the presence of bot traffic, which can contaminate their audience data and lead to wasted ad spend. In this article, we’ll explore the impact of bots on ad campaigns and discuss…
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Connecting External CDP Data to Anonymous Users in Hubspot Using the Form API
Connecting customer data from various sources is crucial for creating personalized experiences and targeted campaigns. Hubspot, a popular customer relationship management (CRM) platform, offers a powerful Form API that allows you to seamlessly connect external customer data platform (CDP) data to anonymous users within Hubspot. In this article, we’ll explore how to leverage Hubspot’s Form…
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How to Use Mautic Variables in URLs to Maintain Email Click Tracking
Email click tracking is an essential tool for marketing professionals. It helps understand user behavior, content performance, and measure the success of marketing campaigns. Mautic, an open-source marketing automation platform, allows you to track email clicks and use variables in URLs to maintain this tracking. In this article, we’ll discuss what Mautic variables are and…
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Benefits of Google Tag Manager Server-side Tagging for Analytics in 2024
Update: One of our clients is leveraging GTM server-side to sync cookie data with PostHog. This setup allows us to cross-reference those cookies with the data in our data warehouse. The beauty of this approach is that all the data is being sent server-side, which means we aren’t vulnerable to client-side tracking failures. It’s great…
Insider Marketing Tech Tips: Delivered to Your Inbox
Stay in the loop with the tech that’ll make your marketing efforts hit the mark.
“Julio is a top notch Google partner for us. He is up to date on all the changes that Google constantly throws at you and is fast to respond to all our needs. Highly recommended.”
James Marshall Berry
Chief Strategy Officer, Wine and the Web