Data
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Mautic Contact Datalayer Plugin
Today I want to introduce a new tool that’s valuable for users of Mautic: the Mautic Contact Datalayer Plugin. This plugin is particularly useful for businesses in the eCommerce or SaaS sectors looking to refine their analytics and marketing strategies. What is Mautic Contact Datalayer Plugin? The DatalayerPushBundle is a straightforward Mautic plugin that pushes…
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Enhance Upselling and Cross-Selling Through CRM Data Insights
Ever feel like you’re leaving money on the table? Maximizing the value of each customer (their lifetime value, or CLV) is key to long-term success. Targeted upsell and cross-sell campaigns are your secret weapons for boosting revenue and building stronger customer relationships. Here’s how to unleash their power using CRM data and analytics. Connecting the…
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Hubspot Data Layer Plugin for WordPress
The Hubspot Data Layer Plugin for WordPress is a powerful tool that helps small and mid-size businesses using both WordPress and Hubspot to enhance their marketing strategies and create targeted user experiences. What does the Hubspot Data Layer Plugin do? This plugin seamlessly integrates with your WordPress website and fetches valuable data about your visitors…
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What are the best data points to add into your CRM
In the realm of business, a well-structured Customer Relationship Management (CRM) system is your key to success. It allows you to collect, manage, and utilize customer data effectively. To make the most of your CRM, focus on capturing the right data points from your customers and prospects.
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Why a Customer Data Platform
In today’s digital age, using customer data is crucial for businesses to make better decisions, build loyalty, and increase profits. However, managing data from different sources can be complex. That’s where a Customer Data Platform (CDP) comes in. This blog explores why businesses should use a CDP to understand customers better, enhance their experiences, and…