Know what your marketing produces, then spend on what works.
Guides on tracking, attribution, CRM data and paid ads, written by Julio Lopez, Founder & Head of Growth at Lux Marketing.
Your Google Ads Are Converting. You Just Can’t See It.Recover Google Ads conversions hidden by ad blockers and browser privacy with server-side HTTPS imports. The GTM Conversions CSV plugin recovers 15–30% of them.Read the guide You Don’t Know What a Client Costs You. That’s the Problem.Most professional services firms have never tracked client acquisition cost. Without that number, every marketing decision is a guess.Read the guide Advanced Attribution: Storing Click IDs in Your CRMStore gclid, gbraid, wbraid and fbclid with each lead in your CRM, then send closed sales back to Google Ads and Meta with server-side GTM.Read the guide
- Your Google Ads Are Converting. You Just Can’t See It.Recover Google Ads conversions hidden by ad blockers and browser privacy with server-side HTTPS imports. The GTM Conversions CSV plugin recovers 15–30% of them.
- You Don’t Know What a Client Costs You. That’s the Problem.Most professional services firms have never tracked client acquisition cost. Without that number, every marketing decision is a guess.
- Introducing Private AI Data Processing for CRMsFive ways an LLM can work on CRM data (enrichment, lead scoring, churn signs, segmentation, cleanup) and how to decide where that data is processed.
- Enriching the Data Layer with Mautic for Improved PersonalizationHow to put Mautic contact stage and points into your dataLayer, then use them in Google Tag Manager, GA4 and other tools for personalization.
- Mautic Contact Datalayer PluginThe Mautic Contact Datalayer Plugin pushes contact points and stages into the dataLayer for GTM and GA4. It’s included with a Mautic build.
- Advanced Attribution: Storing Click IDs in Your CRMStore gclid, gbraid, wbraid and fbclid with each lead in your CRM, then send closed sales back to Google Ads and Meta with server-side GTM.
- HubSpot Data Layer Plugin for WordPressLearn how this free WordPress plugin pulls HubSpot visitor data into the Google Tag Manager data layer, with caching and setup instructions.
- Belief Mapping: Why Understanding Your Audience’s Emotional Journey is Crucial for Marketing SuccessBelief mapping charts what your audience sees, hears, feels and thinks, so your marketing messages and landing pages match what buyers already believe.
- Protecting Your Facebook and Google Ad Campaigns from Bot TrafficUse BotD and Google Tag Manager to keep bot conversions out of your Google Ads and Meta bidding data, plus account settings that cut bot traffic.
Free WordPress plugin
GTM Conversions CSV
Captures GCLID/GBRAID/WBRAID, stores conversions server-side, and serves a CSV that Google Ads Data Manager can import, so conversions hidden by ad blockers still reach your campaigns.
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Download the zip- Connecting External CDP Data to Anonymous Users in HubSpot Using the Form APILearn how to connect external CDP data to anonymous users in HubSpot using the Form API, with a complete code example and best practices.
- How to Use Mautic Variables in URLs to Maintain Email Click TrackingHow to put Mautic contact field tokens into email links, so each click carries a contact identifier to your site even when redirects strip data.
- Benefits of Google Tag Manager Server-Side Tagging for AnalyticsHow server-side tagging in Google Tag Manager keeps more conversion data, controls what vendors receive, and feeds the Meta Conversions API.
Your tracking can show which ads produce customers, starting with a 30-day Sprint.
The 30-Day Measurement Sprint audits the path from the ad to the sale, fixes the tracking, and ends with a baseline report and a 90-day plan. It’s $1,250, paid only if you decide to start; applying and the first call are free, and Julio reviews every application.