Marketing Campaign

Protecting Your Facebook and Google Ad Campaigns from Bot Traffic

Apr 10, 2024

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by

Julio

in Marketing Campaign

Small businesses heavily rely on platforms like Facebook and Google to reach their target audiences effectively. However, a significant challenge that advertisers face is the presence of bot traffic, which can contaminate their audience data and lead to wasted ad spend. In this article, we’ll explore the impact of bots on ad campaigns and discuss…
How to use customer data with Email Marketing

Jan 5, 2023

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by

Julio

in Email Marketing, Marketing, Marketing Campaign, Marketing Data

Unlock the power of personalized email marketing with customer data. Use it to amplify engagement and accelerate sales. Discover how to collect essential data, segment your audience, and ensure your messages hit the mark. Dive into this blog post for effective strategies and best practices for a successful email marketing campaign.
Why should a small business use a CRM?

Jan 5, 2023

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by

Julio

in CRM, Marketing, Marketing Automation, Marketing Campaign, Marketing Data, Sales

As a small business, having the ability to manage customer relationships efficiently and effectively can make or break the success of your business. A Customer Relationship Management (CRM) system provides small businesses with the ability to track, monitor, and manage customer interactions, allowing them to better understand their customers and ultimately improve customer relationships.