Elevate Your Brand with Intelligent Marketing Systems
Helping Small Businesses Navigate the Path to Growth with Marketing and Tech Expertise
Tell Your Brand Story at Scale
Make marketing dollars work smarter
Empower Your Small Brand to Grow Through Targeted Marketing Strategies
As a business transitions from startup to growth phase, it often encounters challenges such as inefficient marketing spending, poor visibility into the customer journey, and difficulty attributing efforts to results. These issues can hinder effective targeting, channel selection, and customer engagement, ultimately slowing down growth momentum.
Large businesses have the financial resources to mitigate the impact of these challenges, but small to mid-size companies with budget constraints are particularly vulnerable to these growth-limiting factors.
At Lux Marketing, we provide data-driven solutions to help resourceful small businesses overcome these obstacles, allocate budgets optimally, and unlock their growth potential.
We collaborate directly with your marketing team to identify the most essential and scalable components of your marketing engine. This process involves conducting thorough audits of current foundations, including analytics, landing pages, automation platforms, and paid media processes, to identify strengths and areas for improvement.
Based on the audit findings, we implement robust analytics to accurately track performance, create high-converting landing pages, integrate marketing automation for seamless lead nurturing, and launch targeted paid media campaigns on the highest-impact channels.
Our Core Marketing Services
Paid Media Management
- Laser-Focused Targeting: Reach your ideal audience with precision using our advanced targeting techniques, ensuring your message resonates with those most likely to convert.
- Multiple Channels Working Together: Advertise on different platforms like social media, search engines, etc. This creates a consistent brand experience that really connects with customers and gets results.
Conversion Rate Optimization
- Discover New Opportunities: Study how users act on your site to reveal ways to improve and get more conversions.
- Customer-Focused Design: Build user-friendly website experiences that smoothly guide visitors towards taking desired actions like purchasing.
Marketing Automation with HubSpot, Mautic, and More
- Platform Expertise: Our team knows how to use popular marketing automation tools like HubSpot and Mautic, as well as others that fit what you need.
- Personalized Nurturing: Carefully designed automated journeys engage your audience at every step with tailored experiences that build connections and motivate action.
- Unified Data Ecosystem: We’ll integrate your marketing automation platform with your other tools, creating a cohesive system that makes data-driven decisions a breeze and helps you scale your efforts as your business grows.
“Julio is a master of his craft and is very easy to work with. He’s very busy but worth any wait!”
Taylor Eason
Principal, Cork and Fork Media
Transforming Small Businesses, One Strategy at a Time
Data-Driven Approach
Harness the power of data to fuel your marketing decisions. We dive deep into the numbers, uncovering insights that inform every aspect of your strategy.
Expertise in Small Business Growth
We specialize in helping small businesses navigate the path to sustainable growth, equipped with our expertise and guidance.
Proven Track Record
See the results for yourself in our case studies and client testimonials, showcasing the impact of our data-driven approach and customized solutions.
Unlock Customer Insights with Our Data Platform
Gain a 360-degree view of your customers with our data platform, enabling you to create personalized experiences that resonate and convert.
Maximize Your Paid Media ROI
Make every advertising dollar count with our data-driven approach to search and social advertising, optimizing your ad spend for maximum ROI.
Customized Solutions
Your business is unique, and your marketing should be too. We craft tailored strategies that address your specific needs, goals, and challenges.
Marketing & Tech Blog
Where we show you how small businesses can use the latest in digital marketing and tech to really connect with customers. Our blog gives you smart ideas to make your marketing stand out.
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Protecting Your Facebook and Google Ad Campaigns from Bot Traffic
Small businesses heavily rely on platforms like Facebook and Google to reach their target audiences effectively. However, a significant challenge that advertisers face is the presence of bot traffic, which can contaminate their audience data and lead to wasted ad spend. In this article, we’ll explore the impact of bots on ad campaigns and discuss…
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Connecting External CDP Data to Anonymous Users in Hubspot Using the Form API
Connecting customer data from various sources is crucial for creating personalized experiences and targeted campaigns. Hubspot, a popular customer relationship management (CRM) platform, offers a powerful Form API that allows you to seamlessly connect external customer data platform (CDP) data to anonymous users within Hubspot. In this article, we’ll explore how to leverage Hubspot’s Form…
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How to Use Mautic Variables in URLs to Maintain Email Click Tracking
Email click tracking is an essential tool for marketing professionals. It helps understand user behavior, content performance, and measure the success of marketing campaigns. Mautic, an open-source marketing automation platform, allows you to track email clicks and use variables in URLs to maintain this tracking. In this article, we’ll discuss what Mautic variables are and…
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Benefits of Google Tag Manager Server-side Tagging for Analytics in 2024
Update: One of our clients is leveraging GTM server-side to sync cookie data with PostHog. This setup allows us to cross-reference those cookies with the data in our data warehouse. The beauty of this approach is that all the data is being sent server-side, which means we aren’t vulnerable to client-side tracking failures. It’s great…
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Should I Focus on Iterating Ads or Landing page?
When it comes to digital marketing, there are a lot of decisions that need to be made. One of the most common questions that arises is whether to focus on iterating on Ads or on Landing page?
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Master the Art of Customer Segmentation: Gain Insights and Drive Engagement
Improve your marketing by understanding your customers better. Learn how to group them based on their habits and loyalty. Our easy guide helps you use customer segmentation to boost your business success.
Insider Marketing Tech Tips: Delivered to Your Inbox
Stay in the loop with the tech that’ll make your marketing efforts hit the mark.