Julio
-
Hubspot Data Layer Plugin for WordPress
The Hubspot Data Layer Plugin for WordPress is a powerful tool that helps small and mid-size businesses using both WordPress and Hubspot to enhance their marketing strategies and create targeted user experiences. What does the Hubspot Data Layer Plugin do? This plugin seamlessly integrates with your WordPress website and fetches valuable data about your visitors…
-
Belief Mapping: Why Understanding Your Audience’s Emotional Journey is Crucial for Marketing Success
One of the most effective ways to achieve this connection is through belief mapping – a process that involves creating an emotional map of what people see, hear, feel, and think. By understanding the beliefs that drive your audience’s decision-making process, you can craft marketing messages that resonate, engage, and ultimately lead to conversions. What…
-
Protecting Your Facebook and Google Ad Campaigns from Bot Traffic
Small businesses heavily rely on platforms like Facebook and Google to reach their target audiences effectively. However, a significant challenge that advertisers face is the presence of bot traffic, which can contaminate their audience data and lead to wasted ad spend. In this article, we’ll explore the impact of bots on ad campaigns and discuss…
-
Connecting External CDP Data to Anonymous Users in Hubspot Using the Form API
Connecting customer data from various sources is crucial for creating personalized experiences and targeted campaigns. Hubspot, a popular customer relationship management (CRM) platform, offers a powerful Form API that allows you to seamlessly connect external customer data platform (CDP) data to anonymous users within Hubspot. In this article, we’ll explore how to leverage Hubspot’s Form…
-
How to Use Mautic Variables in URLs to Maintain Email Click Tracking
Email click tracking is an essential tool for marketing professionals. It helps understand user behavior, content performance, and measure the success of marketing campaigns. Mautic, an open-source marketing automation platform, allows you to track email clicks and use variables in URLs to maintain this tracking. In this article, we’ll discuss what Mautic variables are and…
-
Benefits of Google Tag Manager Server-side Tagging for Analytics in 2024
Update: One of our clients is leveraging GTM server-side to sync cookie data with PostHog. This setup allows us to cross-reference those cookies with the data in our data warehouse. The beauty of this approach is that all the data is being sent server-side, which means we aren’t vulnerable to client-side tracking failures. It’s great…