Julio Lopez
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Connecting External CDP Data to Anonymous Users in Hubspot Using the Form API
Connecting customer data from various sources is crucial for creating personalized experiences and targeted campaigns. Hubspot, a popular customer relationship management (CRM) platform, offers a powerful Form API that allows you to seamlessly connect external customer data platform (CDP) data to anonymous users within Hubspot. In this article, we’ll explore how to leverage Hubspot’s Form…
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How to Use Mautic Variables in URLs to Maintain Email Click Tracking
Email click tracking is an essential tool for marketing professionals. It helps understand user behavior, content performance, and measure the success of marketing campaigns. Mautic, an open-source marketing automation platform, allows you to track email clicks and use variables in URLs to maintain this tracking. In this article, we’ll discuss what Mautic variables are and…
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Benefits of Google Tag Manager Server-side Tagging for Analytics in 2024
Update: One of our clients is leveraging GTM server-side to sync cookie data with PostHog. This setup allows us to cross-reference those cookies with the data in our data warehouse. The beauty of this approach is that all the data is being sent server-side, which means we aren’t vulnerable to client-side tracking failures. It’s great…
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Should I Focus on Iterating Ads or Landing page?
When it comes to digital marketing, there are a lot of decisions that need to be made. One of the most common questions that arises is whether to focus on iterating on Ads or on Landing page?
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Master the Art of Customer Segmentation: Gain Insights and Drive Engagement
Improve your marketing by understanding your customers better. Learn how to group them based on their habits and loyalty. Our easy guide helps you use customer segmentation to boost your business success.
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How to use customer data with Email Marketing
Unlock the power of personalized email marketing with customer data. Use it to amplify engagement and accelerate sales. Discover how to collect essential data, segment your audience, and ensure your messages hit the mark. Dive into this blog post for effective strategies and best practices for a successful email marketing campaign.