The Lux Marketing Agency blog is all bout the latest in marketing and tech.
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Belief Mapping: Why Understanding Your Audience’s Emotional Journey is Crucial for Marketing Success
One of the most effective ways to achieve this connection is through belief mapping – a process that involves creating an emotional map of what people see, hear, feel, and think. By understanding the beliefs that drive your audience’s decision-making…
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Benefits of Google Tag Manager Server-side Tagging for Analytics in 2024
Update: One of our clients is leveraging GTM server-side to sync cookie data with PostHog. This setup allows us to cross-reference those cookies with the data in our data warehouse. The beauty of this approach is that all the data…
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Should I Focus on Iterating Ads or Landing page?
When it comes to digital marketing, there are a lot of decisions that need to be made. One of the most common questions that arises is whether to focus on iterating on Ads or on Landing page?
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Master the Art of Customer Segmentation: Gain Insights and Drive Engagement
Improve your marketing by understanding your customers better. Learn how to group them based on their habits and loyalty. Our easy guide helps you use customer segmentation to boost your business success.
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How to use customer data with Email Marketing
Unlock the power of personalized email marketing with customer data. Use it to amplify engagement and accelerate sales. Discover how to collect essential data, segment your audience, and ensure your messages hit the mark. Dive into this blog post for…
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Why should a small business use a CRM?
As a small business, having the ability to manage customer relationships efficiently and effectively can make or break the success of your business. A Customer Relationship Management (CRM) system provides small businesses with the ability to track, monitor, and manage…
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What are the best data points to add into your CRM
In the realm of business, a well-structured Customer Relationship Management (CRM) system is your key to success. It allows you to collect, manage, and utilize customer data effectively. To make the most of your CRM, focus on capturing the right…
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