Analytics
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Benefits of Google Tag Manager Server-side Tagging for Analytics in 2024
Update: One of our clients is leveraging GTM server-side to sync cookie data with PostHog. This setup allows us to cross-reference those cookies with the data in our data warehouse. The beauty of this approach is that all the data is being sent server-side, which means we aren’t vulnerable to client-side tracking failures. It’s great…
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Should I Focus on Iterating Ads or Landing page?
When it comes to digital marketing, there are a lot of decisions that need to be made. One of the most common questions that arises is whether to focus on iterating on Ads or on Landing page?
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Master the Art of Customer Segmentation: Gain Insights and Drive Engagement
Improve your marketing by understanding your customers better. Learn how to group them based on their habits and loyalty. Our easy guide helps you use customer segmentation to boost your business success.
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Why a Customer Data Platform
In today’s digital age, using customer data is crucial for businesses to make better decisions, build loyalty, and increase profits. However, managing data from different sources can be complex. That’s where a Customer Data Platform (CDP) comes in. This blog explores why businesses should use a CDP to understand customers better, enhance their experiences, and…
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Getting analytics done right for your website can make or break your business
Accurate sales analytics are crucial for knowing what works and what doesn’t. Without them, you waste resources like ad budgets, employee time, and customer feedback. To make informed decisions, use a reliable analytics tool to collect, analyze, and report data effectively.