Your Ad Reports and Your Bank Account Don’t Match. We Fix the Data Underneath.
Broken attribution, conflicting dashboards, and decisions made on numbers nobody trusts. The Clean Data Foundation rebuilds your measurement from the ground up — server-side tracking, conversion APIs, a real analytics setup, and one source of truth you can actually run the business on.
You Can’t Scale Spend on Numbers You Don’t Trust
Most growing businesses don’t have a media problem. They have a measurement problem that makes every other decision a guess.
Ad blockers, iOS restrictions, and the death of third-party cookies mean your platforms only see a fraction of conversions. They optimize on what’s left — which is often the wrong half.
GA4 says one thing, Meta says another, Shopify a third, and your CRM a fourth. There’s no single number you can put in front of a partner or a board and defend.
When the data is messy, the loudest opinion wins. Budgets shift on hunches, winning channels get cut, and nobody can say what a customer actually costs to acquire.
What the Foundation Includes
Six layers that take you from data you argue about to data you act on. We build the whole stack, not a piece of it.
Server-side GTM on your own subdomain. Data collection moves off the browser, past ad blockers and cookie limits, with you in control of what leaves your infrastructure.
Meta CAPI, Google Enhanced Conversions, and TikTok Events API. Server-to-server delivery recovers the conversions your pixels miss and feeds the algorithms better signal.
A clean GA4 rebuild with a documented data layer and consistent event naming, so the same action means the same thing in every report, forever.
Google Consent Mode v2, a CMP, and a first-party data and ID-resolution layer — compliant with GDPR and CCPA while preserving the data quality consent banners usually destroy.
A central warehouse (BigQuery) with pipelines from your ad platforms, GA4, store, and CRM — one place where every number reconciles instead of four tools that disagree.
One dashboard that ties spend to revenue across every channel — true blended CAC, ROAS, and pipeline — built on the clean data underneath so you can finally trust it.
Events captured
sGTM + consent
APIs + BigQuery
Decisions you trust
How We Build It
A structured engagement that takes you from a measurement audit to a foundation you own.
We map your current stack, quantify where data is being lost, and design the measurement architecture before touching a single tag.
We deploy the server-side infrastructure, wire every API, pipe data into the warehouse, and validate end-to-end before anything ships.
You get documentation, training, and a stack you own. Add Managed Data Ops and we keep it accurate and reporting itself every month.
Pricing
One-time builds, priced to the scope you need. Every engagement includes documentation, training, and a stack you own outright.
Just need pixels and GA4 set up? Start with our Conversion Tracking Setup instead.
Clean, trustworthy attribution for a business running ads on one or two channels. Server-side tracking done right.
- Tracking & data-loss audit
- Server-side GTM on your subdomain
- Up to 2 conversion APIs (Meta, Google, or TikTok)
- GA4 rebuild & data layer
- Consent Mode v2 configuration
- Documentation & handoff
The full stack: every channel, a warehouse, and one source-of-truth dashboard that ties spend to revenue.
- Everything in Essentials
- All conversion APIs (Meta, Google, TikTok)
- BigQuery warehouse + data pipelines
- Source-of-truth dashboard (blended CAC / ROAS)
- First-party data & ID resolution
- CRM / store data integration
- 30-day post-launch validation
The annuity on top of your foundation. We keep the data accurate and turn it into decisions every month.
- Continuous data-quality monitoring
- Configuration drift & breakage alerts
- Pipeline & dashboard maintenance
- AI-narrated monthly insight report
- Quarterly measurement review
- Priority support
sGTM hosting (typically $20–$120/mo via Stape.io) and warehouse usage are billed at cost, separate from the build.
Frequently Asked Questions
Technical questions answered in plain English.
Stop Scaling on Numbers You Don’t Trust.
Book a Data Foundation call. We’ll walk your current stack, show you where data is leaking, and tell you exactly what it would take to fix it — whether that’s us or not.
Or call us: +1 855 589 6150