Does it take control of my ad accounts or budgets?

No. Lux Signal never sets bids or moves budgets. It only corrects the conversion values that flow into the platforms, and their own bidding does the rest. That means the platform's safeguards always stay in force and there's no risk of an external tool overspending your account.

How is this different from Google and Meta Smart Bidding?

It doesn't compete with Smart Bidding — it makes it smarter. Smart Bidding is excellent at hitting the target you give it, but that target is usually last-click revenue the platform can only partially see. Lux Signal replaces it with profit and LTV calculated from your own data. Same engine, far better target.

Do I need the Clean Data Foundation first?

You need its building blocks: server-side conversion tracking and your margin/LTV data accessible in one place. If you already have reliable server-side tracking and can supply that data, we connect directly. If not, the Clean Data Foundation puts it in place — and it's what makes the engine's edge defensible in the first place.

Which platforms does it support?

Google Ads and Meta at launch, through Enhanced Conversions and the Conversions API. Because the engine works by sending conversion values rather than managing bids, any platform that accepts server-side conversion values can be added over time.

What data and models actually power it?

A hybrid of proprietary machine-learning models and a rules engine. The models predict lifetime value, score lead and conversion quality, and discount for likely refunds and churn; the rules layer applies your value caps and guardrails. Both run on your first-party data enriched with third-party identity, firmographic, intent, and demographic signals the ad platforms can't access on their own.

What does early access involve?

We onboard a small group of design partners by hand. You get the value model configured to your business, founder pricing locked in, and a direct line into the roadmap. In exchange we ask for feedback and, where results allow, permission to share anonymized performance. Apply and we'll see if it's a fit.

Lux Signal · Early Access

Your Ad Platforms Bid to Revenue. We Make Them Bid to Profit.

Lux Signal is a value-based bidding engine. Using proprietary machine-learning models, a rules-and-guardrails layer, and enriched third-party data, it calculates the true profit and lifetime value of every conversion, then feeds that number back to Google and Meta through your server-side tracking. Their own algorithms keep doing the bidding, but now they optimize for what actually makes you money, not top-line revenue they can only half-see.

Apply for Early Access

Built by Lux Marketing — managing $100K+/mo in paid media across 12+ industries.

Smart Bidding Is Only As Smart As the Number You Feed It

Google and Meta optimize brilliantly toward the wrong target, because the target you hand them is wrong.

They Bid to Revenue, Not Profit

A $400 order on a 12% margin and a $120 order on a 70% margin look the same to the platform. It chases the big number and starves your most profitable products.

They Can’t See Your Real Value

Margins, refund rates, repeat-purchase LTV, lead-to-close rates — the data that defines a good customer lives in your business, not in the ad account. The platform is blind to all of it.

Every Platform Is a Silo

Google optimizes Google. Meta optimizes Meta. Neither one rebalances budget toward the channel actually winning on blended, after-margin return. No native tool ever will.

How Lux Signal Works

It doesn’t replace Smart Bidding or touch your budgets. It corrects the signal the platforms bid on.

Ingest Your Data

We pull conversions, margins, refunds, and LTV from your warehouse and CRM — the clean data your Foundation already collects.

Compute True Value

Proprietary algorithms assign each conversion its real worth — predicted profit and lifetime value — combining your margin logic and value rules with enriched third-party data the platforms never see, not last-click revenue.

Send the Signal

Those corrected values flow back to Google and Meta through server-side conversion APIs — the same rails your Clean Data Foundation runs on. No platform API approvals, no risk to your account.

Platforms Bid to Profit

Smart Bidding now optimizes toward profit and LTV across both channels — automatically, at the platform’s full speed and scale.

Warehouse + CRM

Margins, LTV, refunds

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Lux Signal

True value per conversion

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Server-Side Events

CAPI + Enhanced Conv.

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Google + Meta

Bid to profit

Why It’s Different

Not another bid-management tool fighting the platforms. A signal layer that makes the platforms work for your bottom line.

Profit & LTV-Based

Bids follow margin and lifetime value, so spend flows to the customers and products that actually grow the business.

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Cross-Platform

One value model across Google and Meta, measured on blended after-margin return — the view no single platform will give you.

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Guardrails & Control

Value caps, rules, and anomaly protection. You tune the model and approve the logic — nothing runs as a black box.

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No Account Risk

It never touches your budgets or bids directly. It only corrects conversion values, so the platform’s own safeguards always stay in force.

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Proprietary Models + Data Moat

Proprietary algorithms combine your first-party data with enriched third-party signals the platforms can’t see. The richer the inputs, the bigger the edge competitors can’t replicate.

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Works With Smart Bidding

No rip-and-replace. Keep tROAS, Max Conversion Value, or Performance Max — the engine just feeds them a smarter target.

Inside the Engine

A hybrid of machine-learning models and a rules-and-guardrails layer, fed by your data and enriched with third-party signals. Here’s what’s under the hood.

Enriched Data

Identity & match data (higher match rates, householding)
Firmographic & B2B (company size, industry, revenue, role)
Intent & behavioral signals (in-market audiences)
Demographic & financial (geo, income, household value)

Predictive Models

Predicted lifetime value (pLTV), not just first purchase
Lead & conversion quality scoring
Refund & churn probability discounting
Blended cross-platform attribution

Signal & Controls

Anomaly detection & tracking-break alerts
Audience suppression (exclude existing or low-fit buyers)
Offline & CRM conversion import (closed revenue)
Value caps, rules & guardrails you control

Runs on a Clean Data Foundation

Lux Signal is only as good as the data underneath it. It needs server-side tracking, conversion APIs, and your margin and LTV data wired into one place. That’s exactly what our Clean Data Foundation builds. If your tracking and data are already solid, we plug straight in. If they’re not, the Foundation is step one — and the reason the engine will outperform anything your competitors can run.

See the Clean Data Foundation

Now Onboarding Design Partners

Be one of the first accounts on Lux Signal.

We’re opening early access to a small group of advertisers spending on Google and Meta. Founding partners get hands-on setup, founder pricing locked in, and direct input into the roadmap.

Apply for Early Access

A good fit looks like:

Spending $15K+/mo across Google and/or Meta
Real margin or LTV differences between products or customers
Using value-based Smart Bidding (tROAS, Max Conversion Value, or PMax)
Server-side tracking in place, or willing to build the Foundation first

Pricing is a percentage of managed ad spend, aligned to profitable growth. Founder rates locked for early partners. Full pricing published after the early-access cohort.

Frequently Asked Questions

How the engine actually works, in plain English.

Make Your Ad Spend Chase Profit, Not Revenue.

Apply for early access to Lux Signal. We’ll review your setup, tell you honestly whether the engine will move the needle for you, and what it would take to go live.

Apply for Early Access

Or call us: +1 855 589 6150