Julio Lopez
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Your Google Ads Are Converting. You Just Can’t See It.
E-COMMERCE Your Google Ads Are Converting. You Just Can’t See It. How to recover the 15-30% of ecommerce conversions that ad blockers, browser privacy, and cookie restrictions are hiding from your Google Ads account. By Julio Lopez · February 2026 · 14 min read You spend $15,000/month on Google Ads. Your WooCommerce dashboard says you…
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You Don’t Know What a Client Costs You. That’s the Problem.
PROFESSIONAL SERVICES You Don’t Know What a Client Costs You. That’s the Problem. A complete guide to calculating, tracking, and using client acquisition cost to make every growth decision in your firm data-driven. By Julio Lopez · February 2026 · 12 min read Ask a professional services founder where their last five clients came from.…
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Introducing Private AI Data Processing for CRMs
AI is changing the game for businesses everywhere. Companies are racing to adopt it, trying to stay ahead. But as tools like OpenAI and Anthropic get more advanced, the risks around data security and privacy are getting harder to ignore. At Lux Marketing, we get it. You want the benefits of AI without putting your…
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Using a Data Lake to Grow Your Ecommerce Sales
Unlock the Power of Your PPC Data: How a Data Lake Can Supercharge Your Ecommerce Sales In the fast-paced world of ecommerce, every click counts. Pay-per-click (PPC) advertising offers a targeted approach to reach potential customers, but managing and optimizing campaigns can be a challenge. This is where a data lake comes in. What is…
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Building an Open Source Clay Alternative with NocoDB, n8n, and Apify
As automation becomes more integral to business processes, the need for cost-effective, customizable solutions grows. Enter our stack—a combination of NoCodeB, n8n, and Apify to create a powerful, open-source alternative to Clay. This stack aims to streamline data points, automate tasks, and personalize interactions without the heavy cost often associated with other platforms. It doesn’t…
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Enriching Datalayer with Mautic for Improved Personalization
For marketers, personalization is not just a trend—it’s a necessity. Delivering content, offers, and experiences that resonate personally with individual users can transform how they interact with your brand. Integrating Mautic, a powerful open-source marketing automation tool, with your website’s datalayer enhances the personalization of your marketing efforts. Using Google Tag Manager (GTM), this integration…