Email Marketing
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How to Use Mautic Variables in URLs to Maintain Email Click Tracking
Email click tracking is an essential tool for marketing professionals. It helps understand user behavior, content performance, and measure the success of marketing campaigns. Mautic, an open-source marketing automation platform, allows you to track email clicks and use variables in URLs to maintain this tracking. In this article, we’ll discuss what Mautic variables are and…
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How to use customer data with Email Marketing
Unlock the power of personalized email marketing with customer data. Use it to amplify engagement and accelerate sales. Discover how to collect essential data, segment your audience, and ensure your messages hit the mark. Dive into this blog post for effective strategies and best practices for a successful email marketing campaign.
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How to Use Email Marketing to Grow Your Small Business
Email marketing is the most cost-effective form of digital marketing as it’s easy to use yet opens up so many pathways. From strengthening your brand to sending targeted messages to those already interested in your business, it’s the powerful nudge that can make your business boom. Email is one of the top channels for marketing,…
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15 Quick Tips for Effective Marketing Campaign
Marketing is a critical part of every business, but it can often fall by the wayside. As a business owner, you sometimes focus on making your current customers happy to retain them and hopefully refer people to your brand. Although referrals are effective, it relies solely on your customer’s efforts rather than yours. To actualize…
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Top 7 Trends in Marketing Automation
Marketing automation is essential for improving your campaigns’ all-around success probability because it coordinates every process related to marketing with speed and accuracy. A fully automated marketing process helps marketers understand the customer’s journey, generate, nurture and convert leads into sales. Let’s discuss the definition of marketing automation and the various benefits it has to…