Julio Lopez
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Mautic Contact Datalayer Plugin
Today I want to introduce a new tool that’s valuable for users of Mautic: the Mautic Contact Datalayer Plugin. This plugin is particularly useful for businesses in the eCommerce or SaaS sectors looking to refine their analytics and marketing strategies. What is Mautic Contact Datalayer Plugin? The DatalayerPushBundle is a straightforward Mautic plugin that pushes…
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Enhance Upselling and Cross-Selling Through CRM Data Insights
Ever feel like you’re leaving money on the table? Maximizing the value of each customer (their lifetime value, or CLV) is key to long-term success. Targeted upsell and cross-sell campaigns are your secret weapons for boosting revenue and building stronger customer relationships. Here’s how to unleash their power using CRM data and analytics. Connecting the…
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Advanced Attribution: Storing Click IDs in Your CRM
Do you wish you could understand exactly how people find your website and optimize your marketing efforts to attract high-quality leads? The answer lies in a powerful tool called click IDs and storing them in your CRM (Customer Relationship Management) system. This guide will explain everything you need to know, even if you’re new to…
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Hubspot Data Layer Plugin for WordPress
The Hubspot Data Layer Plugin for WordPress is a powerful tool that helps small and mid-size businesses using both WordPress and Hubspot to enhance their marketing strategies and create targeted user experiences. What does the Hubspot Data Layer Plugin do? This plugin seamlessly integrates with your WordPress website and fetches valuable data about your visitors…
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Belief Mapping: Why Understanding Your Audience’s Emotional Journey is Crucial for Marketing Success
One of the most effective ways to achieve this connection is through belief mapping – a process that involves creating an emotional map of what people see, hear, feel, and think. By understanding the beliefs that drive your audience’s decision-making process, you can craft marketing messages that resonate, engage, and ultimately lead to conversions. What…
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Protecting Your Facebook and Google Ad Campaigns from Bot Traffic
Small businesses heavily rely on platforms like Facebook and Google to reach their target audiences effectively. However, a significant challenge that advertisers face is the presence of bot traffic, which can contaminate their audience data and lead to wasted ad spend. In this article, we’ll explore the impact of bots on ad campaigns and discuss…