For wineries and wine-country hospitality
Online orders, the club and the tasting room keep separate numbers, so nobody sees the whole guest.
Orders run through the online store, memberships through the club, visits through a reservation system like Tock. When each tool keeps its own count, it’s hard to say which ads and emails fill the tasting room or grow the club.
Twelve wine and hospitality brands, from Napa to the Finger Lakes, had analytics set up with Cork & Fork.
(formerly Vintners Resort)
Delivered in partnership with Cork & Fork Digital Media, a wine, food and hospitality marketing agency in Santa Rosa, California. Depending on the brand, the work covered GA4 and Google Tag Manager setup, website event tracking, Tock booking tracking, ad pixels and the Meta Conversions API.
Three revenue streams in three tools hide which marketing actually works.
Each stream converts in a different place, and each place counts its own way. Out of the box, the ad platforms see only part of it.
Orders the ads don’t hear about
The store records the sale, but unless the order is passed back to Google and Meta, the campaigns behind it look weaker than they are.
The most valuable sign-up, often uncounted
A club membership is worth years of orders. If it isn’t tracked as its own conversion, it’s measured like any other page view.
Bookings that leave the site
Reservations happen inside a booking widget like Tock. Without extra setup, analytics sees the visitor leave and never sees the booking.
Orders, club sign-ups and tasting bookings counted in one place, and sent back to your ads.
GA4 and Google Tag Manager
A clean analytics setup in your own accounts, with every tag managed in one container instead of scattered across plugins.
Website events
The actions that matter tracked as conversions: orders, club sign-ups, newsletter sign-ups and clicks to book a tasting.
Tock booking tracking
Tasting reservations counted as conversions in GA4 and the ad platforms, and tied back to the visit and campaign that led to them.
Ad pixels and Meta Conversions API
Meta and Google Ads receive your orders and bookings, including server-side through the Conversions API, so fewer of them are lost to ad blockers and browser privacy settings.
One tasting pass runs across 20+ Monterey wineries, with purchases sent back to the ads.
For the Santa Lucia Highlands Wine Artisans we built the pass system behind the Monterey Pour Pass: QR passes by email, a phone scanner for each tasting room, an admin for the association, and server-side tracking to Meta, GA4 and Google Ads, including when a pass is first used.
A wine-industry team on working together: up to date and fast to respond.
“Julio is a top notch Google partner for us. He is up to date on all the changes that Google constantly throws at you and is fast to respond to all our needs. Highly recommended.”
The Sprint fits wineries that sell direct and want to know what fills the tasting room.
- A winery selling direct to consumers online, with a wine club
- A tasting room booked online through Tock or a similar reservation system
- Running Meta or Google ads, or ready to ($5,000+/mo in ad spend is recommended, not required)
- Wine-country hotels, resorts and regional wine associations with online bookings or ticket sales
- Someone on your team, or your agency, who can approve changes
See which ads fill the tasting room and grow the club.
Apply in two minutes; the first call is free. If it’s a fit, the 30-Day Measurement Sprint ($1,250, one time) gets your orders, club sign-ups and bookings tracked, and ends with a baseline by channel.
Questions first? Call +1 855 589 6150