30-Day Measurement Sprint · $1,250 one time
In 30 days you see which ads produce customers, and what to fix first.
The Sprint audits the whole path from the ad to the sale, fixes the tracking, and ends with a baseline report and a 90-day plan built on two weeks of clean data. Everything is built in your accounts, and you keep it.
Applying and the first call are free. The $1,250 covers the Sprint, if you decide to start.
You end the month knowing what each channel costs per sale or qualified lead, and where spend is wasted.
The report is matched to your CRM or store, so the numbers come from your sales, not from what the ad platforms claim.
| Channel | Spend | Leads | Sales / bookings | Cost per saleCost/sale |
|---|---|---|---|---|
| Google Ads | $6,200 | 148 | 19 | $326 |
| Meta Ads | $3,800 | 210 | 11 | $345 |
| Referral & direct | — | 41 | 9 | — |
| Not attributed | — | 23 | 4 | — |
Illustrative example, not client data.
- Cost per lead and per sale, by channelMatched to your CRM or store. For long sales cycles, upper-funnel numbers like cost per qualified lead and per booked meeting.
- Where leads leak after the clickForms, checkout, landing pages and the handoff into your CRM, plus a read on whether your offer and funnel are ready for more paid traffic.
- A wasted-spend listCampaigns and keywords that spend without producing customers.
- Conversions sent back to Google and MetaEnhanced Conversions and Meta CAPI, so the platforms optimize for customers instead of clicks.
- A 90-day plan ranked by impactWhat to fix, cut and scale first, whether you continue with us or not.
Each week ends with something you can check, starting with a list of what’s broken by day 7.
Audit
Starts with the Kickoff call: goals, accounts and access. Then an audit of Google Ads, Meta, GA4, GTM, your forms or checkout, the handoff into your CRM, and your offer and landing pages.
“What’s broken” list by day 7Fix the tracking
Opens with the Findings call to agree what gets fixed first. Then primary conversions tracked correctly in GA4 and up to 2 ad platforms, Enhanced Conversions and Meta CAPI, and UTMs and click IDs captured into your CRM.
Conversions you can trustClean data, then the report
Two weeks of clean data, then cost per lead and per customer by channel, a wasted-spend list, a read on whether your offer and funnel are ready for paid traffic, and a 90-day plan ranked by impact.
Baseline report + 90-day planWalkthrough
The Day-30 walkthrough: 45 minutes on the findings, plus a recorded Loom you can share with your team.
Go, fix first, or part waysYour part is three calls and one person who can approve changes.
Access is requested only after you decide to start. You can remove it at any time.
Kickoff
Your goals, your accounts and the access needed for the audit.
Findings call
What’s broken, and the order it gets fixed in.
Day-30 walkthrough
The baseline report, the 90-day plan and a clear outcome.
- A product or service that people already buy.
- Someone on your side, in-house or a contractor, who can implement changes.
- Ads on Google or Meta. $5,000+/mo in ad spend is recommended, not required.
“Your work on my AdWords campaigns has been invaluable. Having the flexibility to discuss things with you and put into practice only what I am comfortable with has been the biggest difference between other specialists. Most other companies insist on taking big monthly revolving fees, before proving themselves.”
The Sprint ends on day 30 with a clear call: go, fix first, or part ways with the plan.
Go
Your tracking and offer are ready. You’re invited to the 90-Day Ads Program or, if it fits better, a retainer.
Fix first
You get exactly what to fix before you spend more on ads. If the landing page is the problem, the next step is the Landing Page Build.
Part ways
You take the plan and run it yourself or with someone else.
You keep everything. The tracking is built in your own accounts, and the report and the plan are yours. Nothing renews automatically. The $1,250 isn’t credited toward later work; the Sprint stands on its own.
Not included (separate products): server-side infrastructure (the Server-Side Build), a data warehouse (analytics consulting and data builds), a new landing page, and campaign rebuilds.
The next step, if both sides want one
The 90-Day Ads Program runs the campaigns on the clean baseline: $1,750/mo for one channel, $3,000/mo multi-channel, fixed 90 days. Ongoing work after that is by invitation, month-to-month with 30 days’ notice.
A fixed price and a fixed end date leave little to negotiate.
What happens between applying and starting?
Julio reviews every application. If it looks like a fit, you pick a time for a free 15-minute call right after applying, about how you track and spend today. You pay the $1,250 only if you then decide to start. We work with US-based businesses. Launching an event or a product instead? See the Launch Foundation.
I spend less than $5,000 a month on ads. Can I still apply?
Yes. $5,000+/mo is recommended because there’s more data to work with and more spend to save, but it isn’t required.
My sales cycle is months long. What does 30 days tell me?
For long cycles, the baseline focuses on upper-funnel numbers by channel, such as cost per qualified lead and per booked meeting, so you can steer spend before deals close.
Which tools do you work with?
Google Ads, Meta, TikTok, LinkedIn and Microsoft Ads; Shopify, WooCommerce, WordPress and Commerce7; Tock reservations; HubSpot, Salesforce and Klaviyo; GA4, Google Tag Manager and server-side tagging. You keep the tools you already pay for.
We’re a clinic. Is the tracking HIPAA compliant?
Yes. Tracking and data handling are set up to be HIPAA compliant, and we sign BAAs and any other data agreements you need.
Can you guarantee results?
No. What the Sprint commits to is measurement: a “what’s broken” list by day 7, and working tracking plus a baseline report by day 30. Ad performance improves after that, once campaigns run on clean data.
Two minutes to apply, 30 days to a baseline you can plan around.
Julio reviews every application, and the first call is free. The Sprint is $1,250, one time, with a fixed end date.