Free Tool

What’s Actually Tracking Your Visitors?

Scan any website to see what marketing pixels, analytics tools, and tracking technologies are installed, plus what’s missing.

  • Detects GTM, GA4, Meta Pixel, Google Ads, LinkedIn, TikTok & more
  • Identifies server-side tracking & first-party cookie usage
  • Checks email authentication (SPF, DKIM, DMARC)

Scan Your Website

Read-only scan. We only read publicly visible page data, no login required and nothing is changed on the site you scan.

Trusted by growing brands

Client Client Client Client Client Client Client Jordan Winery Ferrari-Carano Gundlach Bundschu Iron Horse Vineyards Charles Krug Client Client Client Client

Your Results Will Appear Here

Enter a URL above to scan for tracking technologies.

Example Report

Here’s a real scan of a national DTC brand on Shopify (anonymized). This is exactly what you’ll get back.

Tracking Health Score
D
52 / 100 points
a national DTC footwear brand (anonymized)
GTM Installed
10/10
Server-Side Tracking
0/25
GA4 Installed
10/10
First-Party Data
15/15
Session Recording
0/15
Consent Platform
15/15
Email Authentication
0/15
Ad Tracking Quality
12/15
Shopify
Platform
130
Scripts
32
Cookies
25
3rd-Party Domains

Detected

Google Tag Manager
2 containers
Google Analytics 4
Detected
Meta Pixel + CAPI
Detected
Google Ads + Enhanced Conv.
Detected
TikTok & Pinterest
Detected
OneTrust Consent
Detected

Gaps Found

Server-side GTM
Not detected
Google Consent Mode v2
Not detected
Session recording
Not detected
SPF record
Not found
DMARC record
Not found
High PriorityServer-Side Tracking
No server-side GTM detected

All tracking fires from the browser, so conversions lost to ad blockers, ITP/cookie expiry, and privacy restrictions never make it back to the ad platforms. A server-side container recovers that signal and feeds cleaner data to Google and Meta.

What We Detect

Our scanner identifies 30+ marketing technologies and evaluates your tracking setup.

📊
Google Analytics
GA4, UA, BigQuery
🏷️
Tag Manager
GTM, Server-Side
📱
Meta Pixel
Pixel, CAPI
🎯
Google Ads
Conversion Tags
💼
LinkedIn
Insight Tag
🎵
TikTok
Pixel
🔥
Heatmaps
Hotjar, Clarity
🍪
Consent
GDPR Compliance
Julio Lopez
Built By

Julio Lopez

Founder, Lux Marketing Agency (est. 2018)

This tool checks for the same things I look at when I audit a client’s measurement setup. As former Head of Growth at Glossi, I built server-side tracking infrastructure from zero, Jitsu CDP, BigQuery, identity stitching, and bot detection. At Lux I’ve served 30+ clients across 6 industries, managing up to $75K/mo in ad spend, with a focus on server-side tracking and recovering the conversions most sites are quietly losing.

15–30%
Google Ads conversions recovered with server-side tracking
+26%
ROAS improvement from cleaner conversion data
$75K+
Monthly ad spend managed
30+
Clients across 6 industries

“Julio is a top notch Google partner for us. He is up to date on all the changes that Google constantly throws at you and is fast to respond to all our needs. Highly recommended.”

James Marshall Berry
James Marshall Berry
Chief Strategy Officer, Wine and the Web

Found Gaps? Let’s Fix Them.

We set up bulletproof tracking (server-side implementation, first-party data, accurate attribution) so every ad dollar is accountable.

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