Lux Marketing

Free tool

See which pixels and tags run on any site, and which are missing.

The scan opens your site in a real browser and records what every tag sends, before and after the cookie banner, so you see which pixels work, which sit silent and what’s missing.

  • Detects GTM, GA4, Google Ads, Meta, Microsoft Ads, LinkedIn, TikTok and 30+ more by the data they send
  • Finds server-side tracking, first-party endpoints and server-set cookies
  • Checks Consent Mode v2 and which tags fire before consent
  • Add your thank-you page to see whether conversions fire

Your score, the full detection grid and a link to share the report are free. Add your email only if you want the step-by-step fixes.

Tracking and builds for
Jordan Santa Monica History Museum Ferrari-Carano Charles Krug Yellow Picnic Santa Lucia Highlands Wine Artisans

Wine brands in partnership with Cork & Fork Digital Media.

Scan your website

Conversion tags fire there, not on the homepage.

Read-only scan. It loads public pages like a visitor would, accepts the cookie banner if there is one, and changes nothing on the site.

Your results will appear here

Enter a URL above to scan for tracking technologies.

Example report

One scan shows what’s installed, what’s missing and what to fix first.

Here’s a real scan of a national DTC brand on Shopify (anonymized). Your report also lists every cookie, the email records and a link you can share.

What it checks

The scan identifies 30+ marketing technologies, from analytics to consent.

It records the requests each tag sends, reads the cookies and Google’s consent state, accepts the cookie banner and records again.

  • AnalyticsGA4, events, duplicate page views, Matomo, PostHog, Mixpanel and more
  • Tag managementGTM containers, Google tag, retired Universal Analytics
  • Ad platformsGoogle Ads, Meta, Microsoft, LinkedIn, TikTok, Pinterest, Reddit, X, Snap
  • Server-sideFirst-party Google endpoints, FPID cookies, custom loaders, Stape, Elevar
  • ConsentConsent platform, Consent Mode v2, tags that fire before consent
  • Click IDs_gcl_au, _fbp, _ttp and the other first-party ad cookies
  • Conversion pageLead and purchase events, transaction IDs, Enhanced Conversions
  • EmailSPF, DMARC policy and DKIM on your root domain
Julio Lopez
Built by

The scan checks what Julio checks when he audits a client’s measurement.

Julio Lopez · Founder & Head of Growth, Lux Marketing (est. 2018)

This tool checks for the same things I look at when I audit a client’s measurement setup. As former Head of Growth at Glossi, I built server-side tracking infrastructure from zero, Jitsu CDP, BigQuery, identity stitching, and bot detection. At Lux I’ve delivered 40+ analytics implementations and 50+ pixel & API implementations, managing up to $75K/mo in ad spend for a single client, with a focus on server-side tracking and recovering the conversions most sites are quietly losing.

“Julio is a top notch Google partner for us. He is up to date on all the changes that Google constantly throws at you and is fast to respond to all our needs. Highly recommended.”
James Marshall Berry
James Marshall BerryChief Strategy Officer, Wine and the Web
40+Analytics implementations
50+Pixel & API implementations
$100K+Monthly ad spend managed
$75K/moLargest single-client ad budget managed

The gaps your scan finds can be fixed in a 30-day Measurement Sprint.

We set up tracking that ad blockers and browsers don’t break: server-side implementation, first-party data and attribution matched to your CRM or store, so fewer conversions go unattributed. Most clients start with the 30-Day Measurement Sprint ($1,250, one time).

Applying and the first call are free. The $1,250 is paid only if you decide to start.