Lux Marketing

Video production for growing brands

One long video and three shorts every month, with our hosts on camera instead of you.

We handle strategy, filming, editing, and distribution. You approve the script and the final cut. Here’s how we do it.

No call required. No credit card. Julio reviews every request and replies personally.

Got it. Julio will review your request and reply.

He’ll reply personally about your competitive audit, 3 scripts and distribution roadmap.

Tracking and builds forSee the work
Jordan Santa Monica History Museum Ferrari-Carano Roadrunner Equipment Charles Krug Yellow Picnic Iron Horse Santa Lucia Highlands Wine Artisans

Wine brands in partnership with Cork & Fork Digital Media.

The framework

Most business videos fail because one video can’t do three jobs; a three-video system can.

Most businesses approach video the same way: film a polished company overview, post it to YouTube, and wait. Nothing happens. They conclude “video doesn’t work for our industry” and stop.

The problem isn’t the video. It’s the strategy. A single video can’t do three jobs at once. You need a system:

  1. Video 1 · The Hook

    A short, punchy video that stops the scroll. It names a specific problem your audience has and hints at a solution. This is your ad, your social post, your cold outreach opener. Its only job is to earn 30 seconds of attention.

  2. Video 2 · The Proof

    Now they’re curious. This video shows how you solve the problem. A case study walkthrough, a behind-the-scenes look at your process, or a client result. It builds trust by demonstrating competence, not claiming it.

  3. Video 3 · The Close

    They trust you. Now give them a reason to act. This video makes a specific offer, handles the top objection, and tells them exactly what to do next. This is the one most businesses skip, and it’s the one that generates revenue.

This system works because it mirrors how people actually make buying decisions: attention, then trust, then action. One video can’t do all three. Three videos, published in the right places, create a pipeline that runs without you.

Client work

Your content could look like these videos as soon as next month.

Filmed, edited, and published by our team for Dominican Bridge, a community brand. Dominican Bridge is co-owned by Julio Lopez, Lux’s founder.

We get on camera for you

Our professional hosts represent your brand on camera. You provide the requirements, we handle the rest.

AI-powered strategy, human-made videos

AI analyzes your market and competitors to plan your strategy. Every video is written, filmed, and edited by our professional team.

How it works

You go from zero to published videos in three steps.

  1. 1

    Tell us your goals

    Share your business objectives. We build a video strategy around what actually drives growth for you.

  2. 2

    We handle production

    Scripting, filming, editing. Our team does everything. You review and approve the final cut.

  3. 3

    Videos go live on your channels

    We distribute across your channels and optimize for reach, so each video keeps working after it’s posted.

Your free package

Signing up gets you an audit, three scripts and a distribution roadmap, free.

01

Competitive Video Audit

See exactly what video content your top 3 competitors are running, where they publish it, and where they’re beating you.

02

3 Ready-to-Film Scripts

Custom scripts based on what’s already working in your industry. Complete with hooks, talking points, and calls to action you can film this week.

03

Distribution Roadmap

Where to publish, when to post, and how to maximize reach. A plan you can execute yourself or hand off to us.

From clients

Clients describe fast answers, flexibility and a real strategic partner.

From clients of our ads and analytics work, by the same team.

“Your work on my AdWords campaigns has been invaluable. Having the flexibility to discuss things with you and put into practice only what I am comfortable with has been the biggest difference between other specialists. Most other companies insist on taking big monthly revolving fees, before proving themselves.”
Dr. Bo Andel
Dr. Bo AndelSmart Pain Solutions
“Julio is a top notch Google partner for us. He is up to date on all the changes that Google constantly throws at you and is fast to respond to all our needs. Highly recommended.”
James Marshall Berry
James Marshall BerryChief Strategy Officer, Wine and the Web
“Julio is a gifted marketer who expertly leverages technological tools and efficiencies to help his clients achieve their growth objectives. He understands the nuances of customer behavior and what kinds of messages drive consumers toward action. He’s equal parts service provider and strategic partner, a rare and unique blend.”
RS
Rob SchwenkerFormer client of 5 years

Get your competitive audit, three scripts and a distribution roadmap, free.

  • Competitive Video Audit of your top 3 competitors
  • 3 Ready-to-Film Scripts tailored to your industry
  • Distribution Roadmap with where and when to publish

No call required. No credit card. Julio reviews every request and replies personally.

Got it. Julio will review your request and reply.

He’ll reply personally about your competitive audit, 3 scripts and distribution roadmap.