Lux Marketing

Glad we connected

Good to meet you. Here’s how to know what’s actually growing your business.

I help businesses connect their marketing spend to real revenue. Along the way, I’ve built some free tools that my clients and I use every day. Grab whatever’s useful.

What I actually do

Your spend should connect to what you earn, so decisions run on data instead of gut feel.

I run a marketing agency called Lux.

We work with e-commerce brands, SaaS companies, medical practices, and professional services firms.

Basically anyone spending real money on marketing who wants to know what it’s producing.

We handle everything from ad strategy to tracking infrastructure to the systems that turn clicks into customers.

The goal is always the same: connect what you spend to what you earn, so you can make decisions with data instead of gut feel.

From clients

Clients describe a strategic partner, not just a service provider.

“Julio not only solves for what you hire him for, he approaches the relationship with curiosity and care, looking for ways to help his clients find efficiencies in all aspects of their businesses. He’s equal parts service provider and strategic partner, a rare and unique blend.”
RS
Rob SchwenkerFormer client of 5 years
“Your work on my AdWords campaigns has been invaluable. Having the flexibility to discuss things with you and put into practice only what I am comfortable with has been the biggest difference between other specialists. Most other companies insist on taking big monthly revolving fees, before proving themselves.”
BA
Dr. Bo AndelSmart Pain Solutions
“Julio is a top notch Google partner for us. He is up to date on all the changes that Google constantly throws at you and is fast to respond to all our needs. Highly recommended.”
JB
James Marshall BerryChief Strategy Officer, Wine and the Web
Some recent work

Recent projects span online stores, software, medical practices, nonprofits and construction.

Yellow Picnic

E-commerce · Tracking · Automation

E-commerce launch with subscriptions, payment automation, and server-side tracking.

Glossi

SaaS · Email · Lead gen

Product launch with automated email sequences that drove demo signups from a cold list.

Smart Pain Solutions

Medical · Ads · Analytics

Ad campaigns and conversion tracking for a medical practice. Measurable patient growth.

Wine and the Web

Professional services · Analytics

Analytics infrastructure and reporting for a wine industry consultancy.

Santa Monica History Museum

Nonprofit · Social · Tracking

Tracking and social media campaign for a nonprofit fundraising event.

AJD Builders

Construction · Landing page · Video

Landing page, analytics, and video production for a construction company.

See full case studies
What clients get

Most engagements come down to three things: get found, see what works, and turn interest into revenue.

Every engagement looks different, but it usually comes down to three things.

  • Get you found

    We run and manage paid advertising so the right people find your business when they’re ready to buy.

  • Show you what’s working

    We set up the tracking, analytics, and reporting so you can see which marketing is producing results and which isn’t.

  • Turn interest into revenue

    We build the pages, emails, and systems that take someone from “interested” to “paying customer” without things falling through the cracks.

Grab what’s useful

Free tools from real client work check your tracking, your competitors’ ads and your landing pages.

These came out of real client work. Problems we kept solving, so we turned them into tools anyone can use.

If your marketing needs a closer look, the Sprint is where to start.

If you want to talk about what’s going on with your marketing, I’m happy to take a look. Apply in two minutes; I review every application, and the first call is free.

Apply for the Sprint