Know what your marketing produces, then spend on what works.
Guides on tracking, attribution, CRM data and paid ads, written by Julio Lopez, Founder & Head of Growth at Lux Marketing.
Your Google Ads Are Converting. You Just Can’t See It.Ad blockers and browser privacy are hiding 15-30% of your ecommerce conversions. Learn how to recover them with server-side HTTPS conversion imports.Read the guide You Don’t Know What a Client Costs You. That’s the Problem.Most professional services firms have never tracked client acquisition cost. Without that number, every marketing decision is a guess.Read the guide Building an Open Source Clay Alternative with NocoDB, n8n, and ApifyLearn how combining NocoDB, n8n, and Apify creates a cost-effective open-source alternative to Clay for automating tasks and personalizing lead interactions.Read the guide
- Your Google Ads Are Converting. You Just Can’t See It.Ad blockers and browser privacy are hiding 15-30% of your ecommerce conversions. Learn how to recover them with server-side HTTPS conversion imports.
- You Don’t Know What a Client Costs You. That’s the Problem.Most professional services firms have never tracked client acquisition cost. Without that number, every marketing decision is a guess.
- Introducing Private AI Data Processing for CRMsLearn how Lux Marketing’s secure AI data processing analyzes CRM data across five use cases while keeping information confidential and under your control.
- Using a Data Lake to Grow Your Ecommerce SalesLearn how a data lake centralizes PPC, website, and customer data to improve targeting, attribution, abandoned-cart recovery, and personalized recommendations.
- Building an Open Source Clay Alternative with NocoDB, n8n, and ApifyLearn how combining NocoDB, n8n, and Apify creates a cost-effective open-source alternative to Clay for automating tasks and personalizing lead interactions.
- Enriching the Data Layer with Mautic for Improved PersonalizationLearn how integrating Mautic with your datalayer through Google Tag Manager enhances personalization via contact stage and contact points data.
- Mautic Contact Datalayer PluginThe Mautic Contact Datalayer Plugin pushes contact points and stages into the dataLayer, so GTM and GA4 can use them for segmentation and retargeting.
- Enhance Upselling and Cross-Selling Through CRM Data InsightsCRM data + website traffic = upsell & cross-sell gold! Learn targeted campaigns & retargeting secrets to boost customer value.
- Advanced Attribution: Storing Click IDs in Your CRMLearn how click IDs like _fbclid and _gclid reveal where customers come from, plus how GTM Server-Side sends conversion events back to your ad platforms.
Free WordPress plugin
GTM Conversions CSV
Captures GCLID/GBRAID/WBRAID, stores conversions server-side, and serves a CSV that Google Ads Data Manager can import, so conversions hidden by ad blockers still reach your campaigns.
How the plugin worksWe only email you if you tick the box.
Your download has started
If it didn’t, use the button. The link works for 30 days.
Download the zip- HubSpot Data Layer Plugin for WordPressLearn how this free WordPress plugin pulls HubSpot visitor data into the Google Tag Manager data layer, with caching and setup instructions.
- Belief Mapping: Why Understanding Your Audience’s Emotional Journey is Crucial for Marketing SuccessLearn how belief mapping reveals your audience’s emotional journey through four pillars to build authentic connections, targeted strategies, and conversions.
- Protecting Your Facebook and Google Ad Campaigns from Bot TrafficLearn how bot traffic skews your ad data and wastes spend, and how to use BotD with Google Tag Manager to filter out bots and target only human visitors.
- Connecting External CDP Data to Anonymous Users in HubSpot Using the Form APILearn how to connect external CDP data to anonymous users in HubSpot using the Form API, with a complete code example and best practices.
- How to Use Mautic Variables in URLs to Maintain Email Click TrackingLearn what Mautic variables are and how to insert them into URLs to preserve email click tracking through query parameters and redirects.
- Benefits of Google Tag Manager Server-Side Tagging for AnalyticsLearn how server-side tagging in Google Tag Manager improves data accuracy, privacy compliance, PPC campaigns, Facebook CAPI, and Enhanced Conversions.
- Should I Focus on Iterating Ads or the Landing Page?Learn how to decide between optimizing ads and landing pages using customer journey analysis, metrics like acquisition costs, and A/B testing results.
- Master the Art of Customer Segmentation: Gain Insights and Drive EngagementLearn how customer segmentation groups customers by behavior, traits, and purchase patterns to make marketing more personal and effective.
- Why a Customer Data PlatformWhy use a customer data platform? A CDP unifies customer data so you can understand customers, equip your sales team and work alongside your CRM.
- How to Use Customer Data with Email MarketingLearn how to collect, analyze, and segment customer data to personalize email campaigns and reach the right audience at the right time.
- What Are the Best Data Points to Add to Your CRM?Learn the best data points to add into your CRM, including contact details, communication history, purchase data, website interactions and referral information.
Your tracking can show which ads produce customers, starting with a 30-day Sprint.
The 30-Day Measurement Sprint audits the path from the ad to the sale, fixes the tracking, and ends with a baseline report and a 90-day plan. It’s $750, paid only if you decide to start; applying and the first call are free, and Julio reviews every application.